In every skyscraper In every skyscraper there is someone going mad. Italo Calvino, Invisible Cities 21. Four-Story Limit architectureurbanismmadness
Madness All our madness comes from having our stomachs empty and our heads full of air. Miguel de Cervantes, Don Quixote foodmadness
Cannibalize yourself Like many companies, Sony worried about cannibalization. If it built a music player and service that made it easy for people to share digital songs, that might hurt sales of its record division. One of Jobs's business rules was to never be afraid of cannibalizing yourself. "If you don't cannibalize yourself, someone else will." Walter Isaacson, Steve Jobs Intrapreneurship