"Bob's rapport with the workers is extraordinary. Reminds me of something Noguchi once pointed out about Bernini during the days he was building St. Peter's in Rome: how what made him so special, aside from his own obvious gifts, was his ability to extend himself through the work of others, to get them on his side and working in his direction."
PEOPLE ARE NOT THEIR JOB TITLES.
TEAM MEMBERS ARE NOT “RESOURCES”.
PEOPLE WORK BEST WHEN THEY CAN BE THEIR FULL SELVES.
YOU CANNOT CALCULATE AN ROI FOR DESIGN.
FRAMING THE PROBLEM IS MORE IMPORTANT THAN SOLVING THE PROBLEM.
(DESIGN) LEADERSHIP IS MORE TALKING THAN DOING.
YOU’LL DO A BETTER JOB IF YOU LIGHTEN UP
IF YOU HAVEN’T PISSED SOMEONE OFF, YOU’RE NOT DOING YOUR JOB RIGHT.
NO ONE OUTSIDE YOUR TEAM UNDERSTANDS WHAT IT TAKES TO DO GOOD WORK.
THE OUTCOMES ARE BETTER WHEN EVERYONE IS A DESIGNER.
AGILE TRANSFORMATIONS ARE HOSTILE TO GOOD DESIGN.
WHAT A DESIGN TEAM NEEDS MOST IS A CLEAR SENSE OF PURPOSE.
YOU ARE ON THE FRONT LINE OF A GLOBAL WAR FOR TALENT.
EVERYONE APPLYING FOR A ROLE HAS AN INFLATED TITLE.
INTERVIEWS ARE A POOR WAY OF ASSESSING CANDIDATES.
DESIGN EXERCISES ARE A BAD INTERVIEWING PRACTICE.
YOU WILL NEVER HAVE ENOUGH DESIGNERS.
YOU WILL NEVER HAVE ENOUGH TIME.
THE SKILLS THAT GOT YOU HERE ARE NOT THE SKILLS THAT WILL CARRY YOU FORWARD.
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“Can I ask you one more question?”
“Sure.”
“Have you already decided on the next barn to burn?”
This caused him to furrow up wrinkles between his eyes; then he inhaled audibly through his nose. “Well, yes. As a matter of fact, I have.”
I sipped the last of my beer and said nothing.
“A great barn. The first barn really worth burning in ages. Fact is, I went and checked it out only today.”
“Which means, it must be nearby.”
“Very near,” he confirmed.
I walked around with a map, penciling in X’s wherever there was a barn or shed. For the next three days, I covered four kilometers in all four directions. Living toward the outskirts of town, there are still a good many farmers in the vicinity. So it came to a considerable number of barns—sixteen altogether.
I carefully checked the condition of each of these, and from the sixteen I eliminated all those where there were houses in the immediate proximity or greenhouses alongside. I also eliminated those in which there were farm implements or chemicals or signs that they were still in active use. I didn’t imagine he’d want to burn tools or fertilizer. That left five barns.
Every morning, I still run past those five barns. Not one of them has yet burned down. Nor do I hear of any barn fires. Come December, the birds strafe overhead. And I keep getting older. Although just now and then, in the depths of the night, I’ll think about barns burning to the ground.