iteration
So that you can get feedback on it and make it better
Fascinatingly, one of the other big complaints people had about agile is no iteration. I don't understand how being in an agile environment makes people less iterative, but somehow that seems to be the case. And I think it's because people misunderstand and think that agile is just about putting features out faster, and not about the important part, which is getting something in front of users faster so that you can get feedback on it and make it better.
The most rewarding iterations
Initial designs for sophisticated software applications are invariably complicated, even when developed by competent engineers. Truly good solutions emerge after iterative improvements or after redesigns that exploit new insights, and the most rewarding iterations are those that result in program simplifications.
Evolutions of this kind, however, are extremely rare in current software practice—they require time-consuming thought processes that are rarely rewarded. Instead, software inadequacies are typically corrected by quickly conceived additions that invariably result in the well-known bulk.
To anticipate all the uses and abuses
Success depends wholly on the anticipation and obviation of failure, and it is virtually impossible to anticipate all the uses and abuses to which a product will be subjected until it is in fact used and abused not in the laboratory but in real life. Hence, new products are seldom even near perfect, but we buy them and adapt to their form because they do fulfill, however imperfectly, a function that we find useful.
When we make a model and realize it's rubbish
Much of the design process is a conversation, a back-and-forth as we walk around the tables and play with the models. He doesn't like to read complex drawings. He wants to see and feel a model. He's right. I get surprised when we make a model and then realize it's rubbish, even though based on the CAD renderings it looked great.
He loves coming in here because it's calm and gentle. It's a paradise if you're a visual person. There are no formal design reviews, so there are no huge decision points. Instead we can make the presentations fluid. Since we iterate every day and never have dumb-ass presentations, we don't run into major disagreements.
Building is never a straight line
You might think that Mario 64 was built with tickets and sprints, but, according to interviews, there was no master plan, only the principles that the game should feel good and be fun. They started with just Mario in a small room, and tuned his animations and physics until he felt nice and responsive. After that, the levels were also created as they went, with the designers, developers, and director going back and forth using sketches and prototypes.
Building like this is never a straight line. Ideas and code get left on the cutting room floor because part of innovation is questioning whether what you made should exist. The process is cyclical and iterative, looking something like this.
Between the two spaces
It is widely accepted that creative design is not a matter of first fixing the problem and then searching for a satisfactory solution concept; instead it seems more to be a matter of developing and refining together both the formulation of the problem and ideas for its solution, with constant iteration of analysis, synthesis, and evaluation processes between the two “spaces” – problem and solution.
The game discovering itself
We like to think about this process as the game discovering itself over time. Because as iterators, rather than designers, it’s our job to simply play the game, listen to it, feel it, and kind of feel out what it seems to want to become - and just follow the trails of what’s fun.
Deciding what to design
We Don’t Really Know the Goal When We Start
The most serious model shortcoming is that the designer often has a vague, incompletely specified goal, or primary objective. In such cases, the hardest part of design is deciding what to design.
I came to realize that the most useful service I was performing for my client was helping him decide what he really wanted.
Today, we recognize that rapid prototyping is an essential tool for formulating precise requirements. Not only is the design process iterative; the design-goal-setting process is itself iterative. Knowing complete product requirements up front is a quite rare exception, not the norm. Therefore, goal iteration must be considered an inherent part of the design process.
Embracing the mess
Design is non-linear. At Figma, we often talk about “embracing the mess,” and that really means leaning into the chaos and complexity that makes the design process what it is. Even once you have the seedling of an idea, you need to explore and iterate, then pull back and evaluate to see what’s working and what’s not. Sometimes you’ll scrap an idea after a brainstorm session, and other times you’ll get pretty far with a concept, but still need different perspectives and input to move forward.
Models and iterations
Every month or so, Manock and Oyama would present a new iteration based on Jobs's previous criticisms. The latest plaster model would be dramatically unveiled, and all the previous attempts would be lined up next to it. That not only helped them gauge the design's evolution, but it prevented Jobs from insisting that one of his suggestions had been ignored.
The surprising effectiveness of writing and rewriting
An Article by Matt Webb- The act of writing the first draft creates new “essential data” that feeds the imagination and makes possible figuring out the second draft.
- Or: In your head, ideas expand until they max out “working memory” – and it’s only be externalising them in the written word that you have capacity to iterate them.
- Or: Good writing necessarily takes multiple edits, and the act of writing and act of rewriting are sufficiently different that performing both simultaneously is like rubbing your tummy and patting your head.
Asynchronous Design Critique: Getting Feedback
An Article by Erin CasaliGetting feedback can be thought of as a form of design research. In the same way that we wouldn’t do any research without the right questions to get the insights that we need, the best way to ask for feedback is also to craft sharp questions.
The Nature and Aesthetics of Design
Any imaginable shape
The thing which sharply distinguishes useful design from such arts as painting and sculpture is that the practitioner of design has limits set upon his freedom of choice. A painter can choose any imaginable shape. A designer cannot.
Useless work on useful things
Anyone can verify by simple observation two important facts.
The first is, that whenever humans design and make a useful thing they invariably expend a good deal of unnecessary and easily avoidable work on it which contributes nothing to its usefulness.
The second fact is that all useful devices have got to do useless things which no one wants them to do. Who wants car to get hot? Or to wear out its tires? Or to make a noise and a smell?
Presentable
I have sometimes wondered whether our unconscious motive for doing so much useless work is to show that if we cannot make things work properly we can at least make them presentable.
The principle of arrangement
It is really rather remarkable that, while anyone can tell whether a thing is a pocket-knife because, presumably, anyone can recognize the principle of arrangement which constitutes the similarity between all pocket knives, no one can visually abstract that arrangement. We recognize it when we 'see' it embodies, we can describe it disembodies, but we cannot visualize it disembodied.
The minimum condition
When a device is so designed that its component parts are only just strong enough to get the intended result without danger of failure, we may say it is in its minimum condition.
I suspect that the functionalists sometimes meant by functional design simply design aimed at the minimum condition for a device. In that case 'form should follow function' would mean that every system should be in its minimum condition, thus having certain limitations imposed on its form.
The requirements of economy
Economy is the mother of most inventions, not necessity, unless in the sense of poverty and hardship. A requirement for convenience is simply a diluted requirement for ease and economy.
It seems to be invariably true that those characteristics which lead people to call a design functional are derived from the requirements of economy and not of use.
When design gets too easy
Design has invariably exhibited styles because some clear limitations on freedom of choice are psychologically necessary to nearly all designers. When design gets too easy it becomes difficult.
The one best way
It is a most diverting spectacle to see the experts in work study exercising their considerably ingenuity to find the one cheapest way of doing operations which could perfectly well be dispensed with; for example, getting shiny surfaces on furniture. The 'one best way' of doing things like that is not to do them.
The versatility of flat surfaces
The versatility of flat surfaces is not commonly seen in nature.
The works of God
Via reddit
Thus the first and most important stratagem adopted to cheapen construction was the squaring and turning of components in order to eliminate offering up and individual fitting. The flatness, straightness, and squareness which more than any other characteristic distinguish man's construction from the works of God, derive from economy. We see the mark of economy in every building of squared masonry however magnificent it may be. Only the few remnants of ancient polygonal masonry remind us that the pattern of stone work where each stone is individually fitted can be very different from the cheap squared pattern to which we are accustomed."
Skill vs. knowledge
We should say that anybody has skill enough to build a good dry-stone wall but that few know how to design one, for the placing of the stones is a matter of knowledge and judgment, not of dexterity.
6 methods for economical design
- Use readily available materials.
- Use easily worked ('wasted') materials.
- Avoid dexterous labor.
- Use standardized materials or components.
- Avoid intermediate states (get straight to the final product).
- Use standardized language and geometry. Design only what can be easily communicated.
Old solutions
Where the problem is old, the old solutions will nearly always be best.
The bloodless ghosts of memory
The bloodless ghosts of memory.
A strangely negative character
Utility has a strangely negative character. We speak of the secret of happiness, for its causes are elusive; but there is no secret about the causes of unhappiness: thirst, hunger, want of sleep, exhaustion, pain, constraint of movement and too great heat and cold, are evils which can effectively prevent happiness. Utility has a negative character, because useful devices are adopted in the main for the sake ultimately of avoiding such evils.
From the fact that deadly injury, pain, and exhaustion prevent the fulfillment of the universal wish for happiness, we have always tended to infer that if only life were safe, comfortable, and effortless, we would be happy. It does not follow.
Sine qua non
What we see of a device is rarely the essential part, the sine qua non, but nearly always the superstructure which economy has imposed on it.
It seems that the work we call purely utilitarian is not more useful than its more ornamental counterpart. It is merely more economical.
The contribution that something in them yet compelled them to make
Makers and designers must gradually have come inwardly to believe that half their work had been mere frivolity because it had been avoidable, and because some of it had contributed nothing to the satisfaction of people's material wants. This must have affected them like a conviction of original sin.
The idea that utility was the purpose of work overpowered them and seemed unanswerable. From that time on perhaps the artist and workman have been weakened by an inward suspicion that they are supporting a lost cause. They have perhaps half-believed that the world could get on very well without the contribution that something in them yet compelled them to make.
No more than a sketch
The quality of a musical performance depends on the performers as much as on the score. The performers are said to be interpreting the score, but in fact they are adding intention of their own to those of the composer, recognizing that no score can in practice ever fully express the intentions of a composer, that it can never be more than an indication, a sketch; and no designer can in practice ever produce more than a sketch.
Purpureus
Our way of talking about surface quality as 'texture' is rather like the ancient Roman way of calling anything bright colored 'purpureus' on the principle perhaps that any bright color was much the same as any other.
The weather in the space
The architect's special preoccupation is first to decide what kinds of spaces shall be enclosed.
All manner of different considerations will influence an architect's decisions about the shape of the spaces they are to enclose, but the chief of them will always be the probable activities of the people who will enjoy the weather in the space.
Holding together a civilization
It is only in the present age that it has been asserted that 'architecture is not an art' or 'should not be an art': and that strenuous efforts are made to made a distinction between design and art. And nowadays we build cities of such a quality that no one likes living in them, everyone who can do so gets a motor car to escape from them. Because of the multitude of motor cars, escape is now denied us, the country is destroyed, and the cities become still less tolerable to live in.
All that is the consequence of contempt for art. Art is not a matter of giving people a little pleasure in their time off. It is in the long run a matter of holding together a civilization.
A cumulative effect
It is a cumulative effect, this character. It results from the combined impact of the design of a great many separate things, none of which is so very atrocious but too many of which are flatly negative, wanting. The design of each single thing in the environment, however small it may be, is really important.
Scenery
What is designed and made outlasts the people for whose profit and for whose use it was made.
We may think we are designing furniture of motor cars, but we are not. If we are designing a motor car for one man, we are designing scenery for fifty thousand others.
Something more is required
Efficiency, the capability of performing effectively, never made anything beautiful yet and it justifies no design in itself. To say of a design 'it works, it does its job', or 'it gets the intended result' no more commends or excuses it than to say of a man 'he has never actually defrauded anybody'. That is not what virtue means! Something more is required.
Beauty is like a joke
If some story makes you laugh aloud, then something in it causes the experience which issues in laughter. But can you describe that something to a person who does not think it funny in such a way as to make him see the joke and experience just what you have experienced?
A being-without
Not having a toothache is no goal for a lifetime. Happiness, however one defined it, is not something negative, a being-without.
Some emptiness in us
Whenever we encounter beauty we become aware, each time with a sense of shock and pleasure, faint though it may be, that some emptiness in us, not consciously felt but continually present, has been assuaged and fulfilled. We have a sudden high sense of completeness and harmony.
The matrix of all we know
Man's species has existed for an immensely longer period, unimaginably longer, in an unmodified natural environment. That unmodified environment was the matrix of all man knows of beauty. All the means of his experience of beauty evolved in it. Now, in the artificial environment, art creates an equivalent for that beauty, for it is a need of man's spirit.
The evolution of devices
All the first antecedents of man's devices were given him by Nature. Every one of his devices is traceable back to something in nature which suggested the first remote and primitive beginnings of its evolution. And every feature in art that man's mind conceived is conceived by a mind that has evolved as a part of nature: that grew out of nature.
The evolution of devices is as much a natural process as the evolution of organisms.
Deliberate acts
I do not know what one should call the landscape of a long cultivated countryside, or the enchanting pattern of lights which shows at night time in a modern city seen from overhead. Are these not works of art? It is scarcely justifiable to say that these things have taken shape by chance. Each part of them has been made as it is by what seemed a deliberate act, and it need not necessarily be assumed to be a matter of chance that the results of many acts of many men over a considerably period of time should harmonize together aesthetically.
The skill of perception
The newborn baby and the [blind man suddenly gifted with sight] do not have to learn to see. Sight is given to them. But they do have to learn to perceive. Perception is learnt and learnt slowly. Skill is required for perception as for speech. We are largely unaware of the skill we exercise. None of the things we have to learn to perceive are self-evident, or, apparently, instinctively evident. No doubt, however, we have an instinctive aptitude for this learning, and once we have learnt we cannot easily see as though we had not.
As Ruskin says, one has to strive, if one is to see with the 'Innocent Eye'.
Who did the teaching, then?
It has been contended sometimes that our response to works of art is entirely learnt and in no way innate; but the questions 'Who did the teaching, then? and how?' have not, I fancy, been much investigated. This contention is very true of our responses to styles and fashions, but it is not true of our response to beauty.
No kind
No kind of shape, no kind of design or kind of picture or other work of art can be beautiful. No kind of color is beautiful. Beauty comes always from the singularity of things. Two things which happen to be closely similar in size, color, insurance value, smell, weight, or shape, may both seem equally beautiful. It is not therefore to be deduced that, say, a smell of turpentine is a necessary prerequisite of beauty; and nor is the fact that the two things' shapes are measurably within a millimeter of each other. They might still be as different as chalk and cheese: they might differ hugely in surface quality so that one lived and the other was dead. One judges a man by what he is, by his individuality, his idiosyncrasy; not by his measurable properties or measurable behavior or by the shape of his nose or the description in his passport. So with a work of art.
Tradition
Change is of the essence of tradition. Our declining civilization has largely lost the conception of tradition as continuous change by small variations – as evolution, in other words – and can produce only fashions which, one after another, appear, live for a little while, and die without issue.
What a greenhouse was for
The new-found ability to make a wall all of glass had advantages, undoubtedly, in certain particular cases, but not in nearly so many as the Bauhaus stylists pretended. It is not forgotten by those who have to work in buildings with these glass walls that their propagators must have known quite well what a greenhouse was for and what it did. That knowledge counted for nothing beside the imperative necessity of showing how new the 'new architecture' was, by doing something obvious different from the fenestrated walls of the styles which had preceded it.
The act of creation
What I suggest has usually happened [during the act of creation] is this: the artist has glimpsed something: he has seen, perhaps fleetingly and indistinctly, some particular relation or quality of visible features which had previously been disregarded, and which impressed itself on him by its beauty. By means of making a work of art he then seeks as it were to fix isolate and concentrate what he has seen.
No one has ever succeeded in demonstrating in principle how this is done, but done it is; and when we see it done we find it hard to understand why it should have been so intensely difficult to do.
The imprint of a man
Art is the imprint of a man: a creature whose nature is idiosyncrasy sparring with conformity.
Déjà vu
The artists expression may make us aware for the first time of something we had too little regarded or had not been fully conscious of, presenting us with something which is quite new to us and yet at the same time disturbingly familiar – déjà vu.
The signature
It has long been understood that striving for originality as an end in itself is the mark of an inferior artist. The personal style of a good artist is never something that has been deliberately cultivated and forced but something that has appeared unsought as inevitably as the personal style of a man's handwriting.
But since artists of note are seen to have a distinct personal style, no artist can hope to make a reputation in a competitive society unless he too can show a distinctive style which easily differentiates his work from that of other artists and draws attention to it. Therefore artists of little capability or uncertain vocation will take great care to make their work look 'different', whereas those with any certainty in them will know that their work cannot help but look different from that of other people any more than signatures can.
It is worth reflecting that the fact of the unmistakable individuality of each man's signature is one foundation of modern commerce everywhere. To establish the individuality of it one need not write it vertically up the page in letters two inches high. And yet there are only twenty six letters, and everyone else uses them too.
It will not stand still to be pointed at
The cause of the experience of beauty is a series of events, not a state of affairs existing continuously. That perhaps is why the cause of the experience is something we find impossible to point out. It will not stand still to be pointed at. We can point out only what we perceive. We can never point out or describe what we see.