images
What the painting was not about
The past of his image upon me
Mere retinal art
The eye does not see
The Gosling Effect
Apparency
Half a century ago, Stern discussed this attribute of an artistic object and called it apparency. While art is not limited to this single end, he felt that one of its two basic functions was "to create images which by clarity and harmony of form fulfill the need for vividly comprehensible appearance." In his mind, this was an essential first step toward the expression of inner meaning.
As plain as day
The personal experience of most of us will testify to this persistence of an illusory image long after its inadequacy is conceptually realized. We stare into the jungle and see only the sunlight on the green leaves, but a warning noise tells us that an animal is hidden there. The observer then learns to interpret the scene by singling out "give-away" clues and by reweighting previous signals. The camouflaged animal may now be picked up by the reflection of its eyes. Finally by repeated experience the entire pattern of perception is changed, and the observer need no longer consciously search for give-aways, or add new data to an old framework. They have achieved an image which will operate successfully in the new situation, seeming natural and right. Quite suddenly the hidden animal appears among the leaves, "as plain as day."
The language of art
Everything points to the conclusion that the phrase 'the language of art' is more than a loose metaphor, that even to describe the visible world in images we need a developed system of schemata.
Words and Images
An Essay by René Magritte
Man in the Middle: The Designer
The old unity
The most fundamental splits in contemporary life occur because of the break-up of the old unity of design, production and enjoyment.
Defining craftsmanship
By craftsmanship I refer to a style of work and a way of life having the following characteristics:
- In craftsmanship there is no ulterior motive for work other than the product being made and the processes of its creation.
- In craftsmanship, plan and performance are unified, and in both, the craftsman is master of the activity and of himself in the process. The craftsman is free to begin his working according to his own plan, and during the work he is free to modify its shape and the manner of its shaping.
- Since he works freely, the craftsman is able to learn from his work, to develop as well as use his capacities.
- The craftsman’s way of livelihood determines and infuses his entire mode of living. For him there is no split of work and play, of work and culture. His work is the mainspring of his life; he does not flee from work into a separate sphere of leisure; he brings to his non-working hours the values and qualities developed and employed in his working time.
The central value for which they stand
What I am suggesting to you is that designers ought to take the value of craftsmanship as the central value for which they stand; that in accordance with it they ought to do their work; and that they ought to use its norms in their social and economic and political visions of what society ought to become.
The star system
The distributor is ascendant over many producers who become the rank-and-file workmen of the commercially established cultural apparatus.
The star system of American culture – along with the commercial hacks – tend to kill off the chance of the cultural workman to be a worthy craftsman.
As if it were an advertisement
He designs the product itself as if it were an advertisement, for his aim and his task – acknowledged by the more forthright – is less to make better products than to make products sell better.
The Big Lie
“We only give them what they want.”
This is The Big Lie of mass culture and of debased art, and also it is the weak excuse for the cultural default of many designers.
The Fetish of human life
To understand the case of America today, one must understand the economic trends and the selling mechanics of a capitalist world in which the mass production and the mass sale of goods has become The Fetish of human life, the pivot both of work and of leisure.
Existing commodities must be worn out more quickly for as the market is saturated, the economy becomes increasingly dependent upon what is called replacement. It is then that obsolescence comes to be planned and the economic cycle deliberately shortened.
The big split
The big split among designers and their frequent guilt; the enriched muddle of ideals they variously profess and the insecurity they often feel about the practice of their craft; their often great disgust and their crippling frustration.