Apparency Half a century ago, Stern discussed this attribute of an artistic object and called it apparency. While art is not limited to this single end, he felt that one of its two basic functions was "to create images which by clarity and harmony of form fulfill the need for vividly comprehensible appearance." In his mind, this was an essential first step toward the expression of inner meaning. Kevin Lynch, The Image of the City artmeaningimagesharmonyform
Using your own expertise Almost all professionals are slow to use their own expertise for their own work. The situation is nicely summarized by the old saying, “The shoemaker’s children go without shoes.” Richard Hamming, The Art of Doing Science and Engineering: Learning to Learn The cobbler's children go barefoot