Apparency Half a century ago, Stern discussed this attribute of an artistic object and called it apparency. While art is not limited to this single end, he felt that one of its two basic functions was "to create images which by clarity and harmony of form fulfill the need for vividly comprehensible appearance." In his mind, this was an essential first step toward the expression of inner meaning. Kevin Lynch, The Image of the City artmeaningimagesharmonyform
Structural parallelism If the new phrase has the same structure as the preceding one, its words can be slotted into the waiting tree, and the reader will absorb it effortlessly. The pattern is called structural parallelism, and it is one of the oldest tricks in the book for elegant (and often stirring) prose. “He maketh me to lie down in green pastures; he leadeth me beside the still waters.” Steven Pinker, The Sense of Style The principle of parallel construction