The greatness of little things Those who cannot feel the littleness of great things in themselves are apt to overlook the greatness of little things in others. Okakura Kakuzō, The Book of Tea greatnesswisdom
Total collaboration The process of designing a product at Apple was integrally related to how it would be engineered and manufactured. Ive described one of Apple's Power Macs. "We wanted to get rid of anything other than what was absolutely essential," he said. "To do so required total collaboration between the designers, the product developers, the engineers, and the manufacturing team. We kept going back to the beginning, again and again. Do we need that part? Can we get it to perform the function of the other four parts?" Walter Isaacson, Steve Jobs Like designing things for the first time