You live only once The logician would argue, You only live once should be rewritten as You live only once, with only next to the thing it qualifies, once. The logician would be unbearably pedantic, but there is a grain of good taste in the pedantry. Writing is often clearer and more elegant when a writer pushes an only or a not next to the thing that it quantifies. In 1962 John F. Kennedy declared, “We choose to go to the moon not because it is easy but because it is hard.” That sounds a lot classier than “We don’t choose to go to the moon because it is easy but because it is hard." Steven Pinker, The Sense of Style grammar
A concept of style It is a concept based not on the classification of various physical features of architecture and urban design but on the problem-solving process itself. We have seen that the final outcome of a design process is strongly determined by at least three aspects of that process: the subject matter of the organizing principles which are adopted, the manner in which these principles are interpreted and reinterpreted in the context of the problem at hand, and the sequent of applying such organizing principles. Consistency in style among the output of designers can thus be understood as a habitual way of doing things, of solving problems. Peter G. Rowe, Design Thinking It was all change until the very last second style