The steepest grade on U.S. main-line track is at the small town of Saluda, on a Norfolk Southern route between Spartanburg, South Carolina, and Asheville, North Carolina. The grade goes on for three miles at a slope of 4 or 5 percent. Trains have not been running on the line since 2001, but the tracks are still maintained.
For those who've never experienced a sunrise in the rural Midwest, it's roughly as soft and romantic as someone's abruptly hitting the lights in a dark room. This is because the land is so flat that there is nothing to impede or gradualize the sun's appearance. It's just all of a sudden there.
…in so many of the best product companies there is an additional dimension that goes beyond individual empowered product teams, and even goes beyond achieving business results.
It has to do with ensuring a level of what I’ll refer to here as “excellence” although that is clearly a very ambiguous term.
Over the years, this concept has been referred to by many different names, always necessarily vague, but all striving to convey the same thing: “desirability,” “aha moments,” “wow factor,” “magic experiences,” or “customer delight,” to list just a few.
The concept is that an effective product that achieves results is critical, but sometimes we want to go even beyond that, to provide something special.
Maybe it’s because we believe this is needed to achieve the necessary value. Maybe it’s because the company has built its brand on inspiring customers.
Often this dimension shows up most clearly in product design, where functional, usable but uninspiring designs can often achieve our business results, but great design can propel us into this realm of the inspiring.
Does Google really need playful doodles to deliver the value they consistently provide in search results?
Does Stripe really need to spend so much energy on the design of its site and SDK’s, which after all, are primarily for the developers that use their API’s?
Does Apple really need to sweat the literally thousands of very subtle and often not consciously noticed interactions on its devices?