A piece of milled plexiglass acting as a projecting lens; via the Computer Graphics and Geometry Lab at the École Polytechnique Fédérale de Lausanne
New milling techniques applied to glass and plexiglass panels could be used to “create windows that are also cryptic projectors, summoning ghostly images from sunlight.”
[Pauly and Bompas] hope that the technique will be used in architectural design, to create windows that mould sunlight and throw images or patterns onto walls or floors,” which, if timed, milled, and manipulated just right, could produce a slowly animated sequence of images being projected by an otherwise empty window during different times of day.
We know strategy is an unfolding network of associations:
The evidence from the case suggests that the concept of strategy can be reappraised. From strategy as a static set of choices made at a specific point in time to strategy as an unfolding network of people, shared experiences and artifacts that is constantly being remade.
And we know that only 30% of employees can articulate a company’s strategy.
And I believe in the hyper-connected age we live in both of these things are becoming more true - that strategy is increasingly “in motion” and that most organizations are realizing their OODA loops are too slow for the modern world.
This causes the articulation of strategy to stall and get left behind - how do you articulate something in motion? It’s easier to write strategy down when it doesn’t change right?
As a result - there’s a widening gap between the perspective on strategy that the executive team has and the received ideas of the company’s direction that teams and employees have.