Fashion
Substance over style
By the 1930s, the teardrop shape, known since the turn of the century to be the form of least resistance, was incorporated into Boeing and Douglas aircraft, and, being the contemporary artifact that best symbolized the future, the airplane set the style for things generally. The most static of mundane objects were streamlined for no functional purpose, and chromed and rounded staplers, pencil sharpeners, and toasters were hailed as the epitome of design.
...Though all design is necessarily forward-looking, all design or design changes are not necessarily motivated by fickle style trends. The best in design always prefers substance over style, and the lasting concept over the ephemeral gimmick.
Form eschews function
Many of the most contemporary silverware patterns appear to be designed more for how the pieces look than for how they work...There is a kind of design that can ignore function entirely. We might say that this is a "form eschews function" school of design, and one that places considerations of aesthetics, novelty, and style above everything else.
But to design from the handle is to shoot from the hip when it comes to silverware, for the business end of the individual pieces is where the action is going to be. Though Emily Post may not have perceived that tradition emerges out of the minimization of failure, there is no excuse for a designer to overlook the fact. Yet this is exactly what modern product designers seem to do when they strive so hard for a striking new look that they throw out function with tradition.
Good design is practical design
In the context of web design, Dieter Rams’ principle is not only a resounding criticism against mindless trends and meaningless decorations. It is a humanist reminder to put material honesty and social responsibility above the pursuit of the “pixel perfect” design.
Good design is timeless
Good design is timeless. Aiming at timelessness is a way to make yourself find the best answer: if you can imagine someone surpassing you, you should do it yourself. Some of the greatest masters did this so well that they left little room for those who came after. Every engraver since Durer has had to live in his shadow.
Aiming at timelessness is also a way to evade the grip of fashion. Fashions almost by definition change with time, so if you can make something that will still look good far into the future, then its appeal must derive more from merit and less from fashion.
A new wearer of clothes
I say, beware of all enterprises that require new clothes, and not rather a new wearer of clothes.
Who did the teaching, then?
It has been contended sometimes that our response to works of art is entirely learnt and in no way innate; but the questions 'Who did the teaching, then? and how?' have not, I fancy, been much investigated. This contention is very true of our responses to styles and fashions, but it is not true of our response to beauty.
Tradition
Change is of the essence of tradition. Our declining civilization has largely lost the conception of tradition as continuous change by small variations – as evolution, in other words – and can produce only fashions which, one after another, appear, live for a little while, and die without issue.
A timeless quality
Of all Rams’s products, the 606 Universal Shelving System is perhaps his most successful in fulfilling his own principles of good design. It is still in production today, some fifty years after its conception. The system is distinctive yet unobtrusive, and when the shelves and cabinets are filled, its slim profile allows it to fade quietly into the background.
Its ‘plainness’ lends it a timeless quality that has transcended the vagaries of fashion like no other of Rams’s designs. It was conceived in such a way as to optimize its function as simply and in as many different situations as possible, while still permitting upgrades and alterations without falling into obsolescence: all later adaptations and additions could still be integrated into the original structure and sizes.
"Fashion objects are not capable of being long-lived," said Rams in 2007. "We simply cannot afford this throw-away mentality anymore. Good design has to have built-in longevity. I believe that the secret of the longevity of my furniture lies in its simplicity and restraint. Furniture should not dominate, it should be quiet, pleasant, understandable and durable."
Woodblock Prints
An Essay from The Beauty of Everyday Things by Yanagi SōetsuIt seems to me that many printmakers are suffering under a delusion. Looking at current trends, it appears that recent prints are simply copying fine art and painting. Some printmakers are working in the nanga style of painting. Others are attempting to reproduce the effects of oil. Some cleverly contrived prints are often difficult to distinguish from paintings done with a brush. The question arises: Why are these printmakers working in the medium of woodblock printing at all?
For prints to follow in the footsteps of painting has very little meaning. The art of the brush and palette should be left to the brush and palette.
Reading Design
A WebsiteReading Design is an online archive of critical writing about design. The idea is to embrace the whole of design, from architecture and urbanism to product, fashion, graphics and beyond. The texts featured here date from the nineteenth century right up to the present moment but each one contains something which remains relevant, surprising or interesting to us today.
Two Cycles
Gorgeous artwork by Minori Asada.
Among the trees
To accommodate the spaces between the trees, I built three walls in a radial pattern. Filling out the spaces on both sides of these three spline-like walls, I came up with a structure that appears to be slipped in among the trees. This design allowed us to proceed without cutting down any of the woods.
Small economies
I refer to small money-earning business that consist of the work of a visible individual, or have evolved from a personal hobby or skill, as "small economies". We can include in this category newer forms of at-home work—side businesses, telecommuting and the like. The amount of income is unimportant; meager profits are compensated for by the motivation of the owner. A small economy may or may not be someone's main form of livelihood, but it is always a spontaneously conceived and continuing activity.
An extremely closed structure
Nearly all housing in Japan today consists of exclusively residential units for salaried workers and their nuclear families. Such residences have, by definition, no reason to interface with their surroundings.
Salaried workers commute to workplaces outside, and often a considerable distance from, their homes. Residences built for these workers do not contain a place of livelihood—in the broader sense, a place for exchange. This "residence-only housing" is only a place for the nuclear family to eat and sleep, with no occasions for interaction with the outside world, and no need to foster a sense of belonging to the community at large. Thus the only organizational principle is the maintenance of privacy. Both in external appearance and in lifestyle, it is an extremely closed structure.
Ecological cycles
This house exists in the midst of a year-long cycle of natural phenomena. One might say that this cycle entails the periodic "rise and fall" of the ground surface. In winter it sinks below a snow cover that grows head-high or more; as spring approaches, this height gradually decreases until we can see the actual ground surface, not yet covered with undergrowth. With summer the vegetation grows higher and higher until the plaza seems once again to be lower than its surroundings. With the falling of the leaves, autumn restores our ability to penetrate these surroundings at eye level, at least until the snow begins to fall again... Through the four seasons, we experience the sensation of the ground rising and falling, like the ebb and flow of the tide.
I call this cycle of natural phenomena an ecological cycle.
Doing community
There is a Japanese catchphrase, community suru, literally "making" or "doing" community. I will never forget the queasy feeling that came over me when I first heard that term, phrased as if community were a kind of event.
Hold an event, bring people together, get people who might otherwise never meet to interact. It's a wonderful thought. I have nothing against events per se. However, if they are not spontaneous and voluntary, they will not last. That is my objection to the keep-it-lively concept of community. The perception of community as event stems, I think, from a yearning for the festivals and rituals that once flourished in rural communities in Japan. But those events occurred precisely because a community existed, not the other way around.
What are those borders made of?
Functionalist modern architecture has prioritized the functionality of interiors and treated surfaces and external appearances as an outcome of that priority. Diagrams illustrating functional layouts generally frame them with thick borders. Updating conventional program theory entails questioning what those thick borders are actually made of, and how they should be designed. A dynamic program theory should be one that turns these thick borders into more organic interfaces that will foster exchanges and interactions.
An ecological cycle
In the design of his own residence / workplace, Toshiharu Naka created a small ecological cycle. Rows of green planters in front of the wall protect the house from the sun and help cool it in summer. Rainwater is collected via catch-basins from the roof, and used to water the planters.
In the water buckets is a micro-cycle — fish live in the buckets, eating mosquitos from the planters, eliminating the need for pesticides.