Half as many people will not support half as many enterprises In a given geographical territory, half as many people will not support half as many such enterprises spaced at twice the distance. When distance inconvenience sets in, the small, the various and the personal wither away. Jane Jacobs, The Death and Life of Great American Cities densitydistancegeographybusinesseconomics
Don't think big An Article by Ralph Ammer ralphammer.com One of the biggest mistakes you can make in your creative project is to pick a topic which is too big. Big topics often lead to small results, small topics foster great results. And here is why: Your project is limited by the time and energy you have. These are the boundaries of your project. If you pick a huge topic then there is not much room for your creative efforts. On the other hand, if you pick a small topic you have time and energy to make a great creative contribution. creativity