In the twenty-first century, the question most of us ask when disaster strikes is not "How could God let that happen?" but "Who screwed up?" This is a salutary development: We take responsibility for the world we live in. Whether or not our world is the best of all possible worlds, it is a world we have made for ourselves. We live in an engineered landscape, on an engineered planet. Our cities and farms, our dwellings and vehicles, our power plans and communication networks—these are all creations of human artifice. If we don't like it here, we have only ourselves to blame.
Where uses are in actual fact homogeneous, we often find that deliberate distinctions and differences are contrived among the buildings. But these contrived differences give rise to esthetic difficulties too. Because inherent differences—those that come from genuinely differing uses—are lacking among the buildings and their settings, the contrivances represent the desire merely to appear different.
Some of the more blatant manifestations of this phenomenon were well described, back in 1952, by Douglas Haskell, editor of Architectural Forum, under the term “googie architecture.” Googie architecture could then be seen in its finest flowering among the essentially homogeneous and standardized enterprises of roadside commercial strips: hot-dog stands in the shape of hot dogs, ice-cream stands in the shape of ice-cream cones. These are obvious examples of virtual sameness trying, by dint of exhibitionism, to appear unique and different from their similar commercial neighbors. Mr. Haskell pointed out that the same impulses to look special (in spite of not being special) were at work also in more sophisticated construction: weird roofs, weird stairs, weird colors, weird signs, weird anything.