But the demographic at the very heart of the phenomenon, the sine qua non of premium mediocrity, is the young, gentrifier class of Blue Bicoastal Millennials. The rent-over-own, everything-as-a-service class of precarious young professionals auditioning for a shot at the neourban American dream, sans condo ownership somewhere at a reasonable distance from both the nearest meth lab and minority ghetto.
The essence of premium mediocrity is being optimistically prepared for success by at least being in the right place at the right time, at least for a little while, even if you have no idea how to make anything happen during your window of opportunity. Even if you know nothing else, you know to move to San Francisco or New York and hoping something good happens there, rather than sitting around in some dying small town where you know nothing will ever happen and being curious about anything beyond the town is a cultural transgression. This is a strategy open to all.
Premium mediocre is the finest bottle of wine at Olive Garden. Premium mediocre is cupcakes and froyo. Premium mediocre is “truffle” oil on anything (no actual truffles are harmed in the making of “truffle” oil), and extra-leg-room seats in Economy. Premium mediocre is cruise ships, artisan pizza, Game of Thrones, and The Bellagio.
I made a prediction on Twitter on February 6th: If Millennials (b. 1980 – 2000) were the premium mediocre generation, Gen Z (b. 2000 – 2020) is going to be the domestic cozy generation.
The roji, the garden path which leads from the machiai to the tea room, signified the first stage of meditation—the passage into self-illumination. The roji was intended to break connection with the outside world, and to produce a fresh sensation conducive to the full enjoyment of aestheticism in the tea room itself. One who has trodden this garden path cannot fail to remember how his spirit, as he walked in the twilight of evergreens over the regular irregularities of the stepping stones, beneath which lay dried pine needles, and passed beside the moss-covered granite lanterns, became uplifted above ordinary thoughts. One may be in the midst of a city, and yet feel as if he were in the forest far away from the dust and din of civilization.
...Thus prepared the guest will silently approach the sanctuary, and, if a samurai, will leave his sword on the rack beneath the eaves, the tea room being preeminently the house of peace. Then he will bend low and creep into the room through a small door not more than three feet in height. This proceeding was incumbent on all guests—high and low alike—and was intended to inculcate humility.