The effort heuristic Psychologists have noted that people tend to place greater artistic value on images when they can see the work that has gone into them — a tendency known as the “effort heuristic”. They are also more likely to connect emotionally with the work if they can detect the human hand, says Goldsmiths’ Chamberlain. “There’s an argument that if we see a brush stroke, we almost recreate it, and that’s part of the connection we feel with the artist — you can feel the intention.” Perhaps to capitalize on this, some architects now show presentation drawings that look hand-drawn but are actually generated entirely by computer. “It’s totally fake,” says Brillhart. “They just take a computer image into Photoshop and put filters over it to make it look like it’s drawn by hand. It’s kind of amusing — instead of just sitting down and drawing for an hour, they spend eight hours making it look like a hand drawing.” Nick Jones, Back to the Drawing Board liespsychologydeception
Tracing Power Lines with the Pylon Appreciation Society Show image 0 Show image 1 According to Emma Ailes of BBC News, the first pylons in the UK were designed by architect Sir Reginald Blomfield in 1928, with a “lattice” approach that “sought to be more delicate than the brutalist structures used in Europe and the United States.” Reportedly, he was “inspired by the root of the word pylon – meaning an Egyptian gateway to the sun.” Kurt Kohlstedt, 99% Invisible 99percentinvisible.org The Pylon Appreciation SocietyPylon of the Month infrastructureenergypylons