The effort heuristic Psychologists have noted that people tend to place greater artistic value on images when they can see the work that has gone into them — a tendency known as the “effort heuristic”. They are also more likely to connect emotionally with the work if they can detect the human hand, says Goldsmiths’ Chamberlain. “There’s an argument that if we see a brush stroke, we almost recreate it, and that’s part of the connection we feel with the artist — you can feel the intention.” Perhaps to capitalize on this, some architects now show presentation drawings that look hand-drawn but are actually generated entirely by computer. “It’s totally fake,” says Brillhart. “They just take a computer image into Photoshop and put filters over it to make it look like it’s drawn by hand. It’s kind of amusing — instead of just sitting down and drawing for an hour, they spend eight hours making it look like a hand drawing.” Nick Jones, Back to the Drawing Board liespsychologydeception
Michaelangelo's hammer A young man named Michelangelo stands in front of a huge granite monolith. He stands there at a time in history before the technologies that brought us the hammer and chisel have occurred. He gazes at the rock. He dreams his dream and the best that he is able to say is, What a wonderful stone you are. … Michaelangelo now stands in front of the same rock. Thrust into his hands are a hammer in one and a chisel in the other. He looks at his hands, at the technological tools that they hold, and gazing at the same stone, with epiphanic zeal, says I must let Moses out. Richard Saul Wurman, Understanding Understanding Constrained by the medium tools