The effort heuristic Psychologists have noted that people tend to place greater artistic value on images when they can see the work that has gone into them — a tendency known as the “effort heuristic”. They are also more likely to connect emotionally with the work if they can detect the human hand, says Goldsmiths’ Chamberlain. “There’s an argument that if we see a brush stroke, we almost recreate it, and that’s part of the connection we feel with the artist — you can feel the intention.” Perhaps to capitalize on this, some architects now show presentation drawings that look hand-drawn but are actually generated entirely by computer. “It’s totally fake,” says Brillhart. “They just take a computer image into Photoshop and put filters over it to make it look like it’s drawn by hand. It’s kind of amusing — instead of just sitting down and drawing for an hour, they spend eight hours making it look like a hand drawing.” Nick Jones, Back to the Drawing Board liespsychologydeception
It begins with a trip down the stairs The walk from my apartment in Greenwich Village to my studio in Tribeca takes about twenty minutes, depending on the route and on whether I stop for a coffee and the Times. Invariably, though, it begins with a trip down the stairs. The building I live in is a so-called Old Law tenement and was built in 1892, a date inscribed on the metal cornice that also carries the building’s name: Annabel Lee. Like most such tenements, ours is five stories high (a few are six, even seven), and I live with my wife, Joan, on the top floor. Michael Sorkin, 20 Minutes in Manhattan 21. Four-Story Limit