The effort heuristic Psychologists have noted that people tend to place greater artistic value on images when they can see the work that has gone into them — a tendency known as the “effort heuristic”. They are also more likely to connect emotionally with the work if they can detect the human hand, says Goldsmiths’ Chamberlain. “There’s an argument that if we see a brush stroke, we almost recreate it, and that’s part of the connection we feel with the artist — you can feel the intention.” Perhaps to capitalize on this, some architects now show presentation drawings that look hand-drawn but are actually generated entirely by computer. “It’s totally fake,” says Brillhart. “They just take a computer image into Photoshop and put filters over it to make it look like it’s drawn by hand. It’s kind of amusing — instead of just sitting down and drawing for an hour, they spend eight hours making it look like a hand drawing.” Nick Jones, Back to the Drawing Board liespsychologydeception
Induced demand Every attempt to cul-de-sac city streets, to change traffic patterns in favor of pedestrians, or to narrow street ends is met with the same howl of protest from the authorities: this will increase congestion because urban traffic is a zero-sum game. Any reduction in volume in one place in the city will inevitably be accompanied by a rise in traffic somewhere else. This claim is fallacious: the true corollary is the opposite. In case after case, a reduction of the space available for vehicular traffic has simply resulted in the reduction of traffic overall. Michael Sorkin, 20 Minutes in Manhattan Like trying to cure obesity by loosening your belt transportation