The effort heuristic Psychologists have noted that people tend to place greater artistic value on images when they can see the work that has gone into them — a tendency known as the “effort heuristic”. They are also more likely to connect emotionally with the work if they can detect the human hand, says Goldsmiths’ Chamberlain. “There’s an argument that if we see a brush stroke, we almost recreate it, and that’s part of the connection we feel with the artist — you can feel the intention.” Perhaps to capitalize on this, some architects now show presentation drawings that look hand-drawn but are actually generated entirely by computer. “It’s totally fake,” says Brillhart. “They just take a computer image into Photoshop and put filters over it to make it look like it’s drawn by hand. It’s kind of amusing — instead of just sitting down and drawing for an hour, they spend eight hours making it look like a hand drawing.” Nick Jones, Back to the Drawing Board liespsychologydeception
In the walls and mosses If we reach such a very ordinary state of daily life, and then back it up with building and construction that comes from the depths in us, then that gradually accumulates our value in the world, all of us together as a whole. Later, then, perhaps hundreds of years later, people will look back at our stones and say to themselves, "My word, those people way back then — they certainly knew how to live," and they would say this because they could see the lingering whispers in the walls and mosses, and could read them, and could treasure them, and would learn from these traces how to live like that again. Christopher Alexander, The Battle for the Life and Beauty of the Earth From body to body life