The effort heuristic Psychologists have noted that people tend to place greater artistic value on images when they can see the work that has gone into them — a tendency known as the “effort heuristic”. They are also more likely to connect emotionally with the work if they can detect the human hand, says Goldsmiths’ Chamberlain. “There’s an argument that if we see a brush stroke, we almost recreate it, and that’s part of the connection we feel with the artist — you can feel the intention.” Perhaps to capitalize on this, some architects now show presentation drawings that look hand-drawn but are actually generated entirely by computer. “It’s totally fake,” says Brillhart. “They just take a computer image into Photoshop and put filters over it to make it look like it’s drawn by hand. It’s kind of amusing — instead of just sitting down and drawing for an hour, they spend eight hours making it look like a hand drawing.” Nick Jones, Back to the Drawing Board liespsychologydeception
Architecture Without Architects A Gallery by Bernard Rudofsky en.wikipedia.org Both a book and a MoMA exhibition of the same name by Bernard Rudofsky originally published in 1964. It provides a demonstration of the artistic, functional, and cultural richness of vernacular architecture. In 200 enlarged black-and-white-photographs, he showed various kinds of architectures, landscapes, and people living with or within architectures. Shown without texts or explanations, the visitors were just confronted with imagery that showed indigenous building traditions, which were very much at odds with the ideas of architectural modernism which had been promoted through NYC MoMA's Philip Johnson in his famous 1932 exhibition "Modern Architecture. International Exhibition". Non-architectsThe tacit wisdom of the body architecture