The effort heuristic Psychologists have noted that people tend to place greater artistic value on images when they can see the work that has gone into them — a tendency known as the “effort heuristic”. They are also more likely to connect emotionally with the work if they can detect the human hand, says Goldsmiths’ Chamberlain. “There’s an argument that if we see a brush stroke, we almost recreate it, and that’s part of the connection we feel with the artist — you can feel the intention.” Perhaps to capitalize on this, some architects now show presentation drawings that look hand-drawn but are actually generated entirely by computer. “It’s totally fake,” says Brillhart. “They just take a computer image into Photoshop and put filters over it to make it look like it’s drawn by hand. It’s kind of amusing — instead of just sitting down and drawing for an hour, they spend eight hours making it look like a hand drawing.” Nick Jones, Back to the Drawing Board liespsychologydeception
Anasazi dwellings The Anasazi Indians of the southwestern United States were remarkably clever in choosing the sites for their cliff dwellings. They invariably chose locations shaded in the summer by an overhanging ledge of the cliff, but exposed to full sun all winter long. With their backs to the cliff, the dwellings were protected from the winter winds and also took advantage of the thermal mass of the earth to moderate the temperature flux. Lisa Heschong, Thermal Delight in Architecture Eaves and sun building