The effort heuristic Psychologists have noted that people tend to place greater artistic value on images when they can see the work that has gone into them — a tendency known as the “effort heuristic”. They are also more likely to connect emotionally with the work if they can detect the human hand, says Goldsmiths’ Chamberlain. “There’s an argument that if we see a brush stroke, we almost recreate it, and that’s part of the connection we feel with the artist — you can feel the intention.” Perhaps to capitalize on this, some architects now show presentation drawings that look hand-drawn but are actually generated entirely by computer. “It’s totally fake,” says Brillhart. “They just take a computer image into Photoshop and put filters over it to make it look like it’s drawn by hand. It’s kind of amusing — instead of just sitting down and drawing for an hour, they spend eight hours making it look like a hand drawing.” Nick Jones, Back to the Drawing Board liespsychologydeception
After the Fair An Artwork www.georgkargl.com After the Fair by David Maljkovic. Via hiddenarchitecture. After the Fair puts in focus the Yugoslavian Pavilion at the International Vienna Fair and recalls absent images of the pavilion and the absence of an euphoric projection of a happier future which should be built after the recent historic trauma. The exhibition in its archtectonically determined space of the Georg Kargl BOX cannot reconstruct these 'events', however it can bring up questions as a kind of an inventory making. The tower artarchitecture