The effort heuristic Psychologists have noted that people tend to place greater artistic value on images when they can see the work that has gone into them — a tendency known as the “effort heuristic”. They are also more likely to connect emotionally with the work if they can detect the human hand, says Goldsmiths’ Chamberlain. “There’s an argument that if we see a brush stroke, we almost recreate it, and that’s part of the connection we feel with the artist — you can feel the intention.” Perhaps to capitalize on this, some architects now show presentation drawings that look hand-drawn but are actually generated entirely by computer. “It’s totally fake,” says Brillhart. “They just take a computer image into Photoshop and put filters over it to make it look like it’s drawn by hand. It’s kind of amusing — instead of just sitting down and drawing for an hour, they spend eight hours making it look like a hand drawing.” Nick Jones, Back to the Drawing Board liespsychologydeception
A sense reflected in the plans When a space resonates with our humanity, when it feels really pleasant or splendid and beautiful—when you place yourself in such an environment, I've always believed that people will be drawn in. So I guess you could say it's this sense that I try to reflect in the plans; I believe that this will lead in the right direction, to an honest lifestyle. Akinori Abo, Kigumi House When our forces are resolved craftbeautyplacehumanity