Creativity
The Design Squiggle
Begin with your work
A Quote by Edward TufteIn doing creative work, do not start your day with addictive time-vampires such as The New York Times, email, and Twitter. All scatter the eye, and mind, produce diverting vague anxiety, clutter short-term memory. Instead, begin with your work. Many creative workers have independently discovered this principle.
The evolution of devices
All the first antecedents of man's devices were given him by Nature. Every one of his devices is traceable back to something in nature which suggested the first remote and primitive beginnings of its evolution. And every feature in art that man's mind conceived is conceived by a mind that has evolved as a part of nature: that grew out of nature.
The evolution of devices is as much a natural process as the evolution of organisms.
Leveling up aptitude
Your first short story takes 10 days to write. The next one 5 days, the next one 2.5 days, the next one 1.25 days. Then 0.625 days, at which point you’re probably hitting raw typing speed limits. In practice, improvement curves have more of a staircase quality to them. Rather than fix the obvious next bottleneck of typing speed (who cares if it took you 3 hours instead of 6 to write a story; the marginal value of more speed is low at that point), you might level up and decide to (say) write stories with better developed characters. Or illustrations. So you’re back at 10 days, but on a new level.
This kind of improvement replaces quantitative improvement (optimization) with qualitative leveling up, or dimensionality increase. Each time you hit diminishing returns, you open up a new front. You’re never on the slow endzone of a learning curve. You self-disrupt before you get stuck.
The interesting thing is, this is not purely a function not of raw prowess or innate talent, but of imagination and taste.
Thinking in situations
Naturally, practice is not preceded but followed by theory.
Such study promotes a more lasting teaching and learning
through experience. Its aim is development of creativeness
realized in discovery and invention – the criteria of creativity,
or flexibility, being imagination and fantasy. Altogether
it promotes “thinking in situations,” a new educational concept
unfortunately little known and less cultivated, so far.To prove it in purity
The series of photos of the 1959 model ends or stops with the photograph in which Kiesler triumphantly shows us the shell of his house like the remains of a creature taken from the seabed, a kind of Moby Dick harpooned and finally captured after the obsessive pursuit of a project that has taken up ten years of the life of the architect.
"I think that everybody has only one basic creative idea and no matter how he is driven off, you will find that he always comes back to it until he has a chance to prove it in purity, or die with the idea unrealized." — Frederick Kiesler
Live your ten years
Artists are only creative for 10 years...we engineers are no different. Live your 10 years to the full.
We feel it in our fingers
In System A, there is no architect separate from the contractor. We are builders, simply. As builders, we have a direct feeling about construction. We feel it in our fingers, so it is down to earth. One result of this down-to-earth quality is that everything is somewhat experimental. We make experiments all the time. Sometimes we place a piece of wood this way. Another time, we may like to try it that way. Any time something new comes up in the design of a building, we are very likely to try and invent the best way of building it. This is not a great big invention. Just a simple invention, the way we might invent a way of tying a piece of string, to hold a broken toy together. It is just practical.
To stand independent of himself
The creator’s love for his work is not a greedy possessiveness; he never desires to subdue his work to himself but always to subdue himself to his work. The more genuinely creative he is, the more he will want his work to develop in accordance with its own nature, and to stand independent of himself.
Violence to the very structure of our being
If we conclude that creative mind is in fact the very grain of the spiritual universe, we cannot arbitrarily stop our investigations with the man who happens to work in stone, or paint, or music, or letters. We shall have to ask ourselves whether the same pattern is not also exhibited in the spiritual structure of every man and woman. And, if it is, whether, by confining the average man and woman to uncreative activities and an uncreative outlook, we are not doing violence to the very structure of our being. If so, it is a serious matter, since we have seen already the unhappy results of handling any material in a way that runs counter to the natural law of its structure.
Intense activity, then relaxation
The working style is based on periods of intense activity, coupled with other periods of more relaxed, reflective contemplation. This working style may not be a reflection of a particular personality trait, but a necessary aspect of creative work, which requires alternating intense effort with relaxation.
Mondegreen
A mondegreen is a mishearing or misinterpretation of a phrase in a way that gives it a new meaning. Mondegreens are most often created by a person listening to a poem or a song; the listener, being unable to clearly hear a lyric, substitutes words that sound similar and make some kind of sense.
American writer Sylvia Wright coined the term in 1954, writing that as a girl, when her mother read to her from Percy's Reliques, she had misheard the lyric "layd him on the green" in the fourth line of the Scottish ballad "The Bonny Earl of Murray" as "Lady Mondegreen".
Misinterpretation as inspiration
A lot of people think dreams and drugs involve some magical inspiration. I think otherwise.
I rarely get inspired by dreams or drugs, but I have my own secret source of inspiration: mishearing other people. Somebody says something, I misinterpret it, and the misinterpretation is quite interesting – more interesting than anything I would have come up with on my own if asked to generate an interesting idea. Maybe it’s a clever joke or turn of phrase. Maybe it’s a neat idea. Sometimes I misunderstand people’s entire positions, and end up with positions much more interesting than the ones they were trying to push.
Logjam
- That there is a big danger in working in a single medium. The logjam you don’t even know you’re stuck in will be broken by a shift in representation.
The fountainhead of beauty
It might be said that the carving of a woodblock encompasses the greatest restriction on freedom. Printmakers come under extraordinary natural constraints on their work. Strangely enough, however, it is this restriction that is the fount of beauty. Constraint and restriction themselves become a blessing.
...Many people see a lack of freedom as the death knell of art. That may be true in the case of the fine arts, but in the handicrafts, lack of freedom is the fountainhead of beauty.
The final architectural embellishments
The final architectural embellishments for the neighborhood should be the most exceptional, a kind of punctuation by relief, the last bursts of creative potential as the scene shifts.
Reduced to an act of selection
“The more exact and complete the criteria are, the more creative the work becomes. The creative act is reduced to an act of selection.”
— Karl Gerstner, Designing Programmes (1963)
A normal wooden pencil
Aaron: You know that story about how NASA spent millions of dollars developing this pen that writes in Zero G? And how Russia solved the problem?
Abe: Yeah, they used a pencil.
Information remix
Effective writing stems from intelligently connecting the dots between the concepts you understand and can articulate. It stands to reason, then, that in order to generate more creativity you must not only add to a knowledge base, but deepen and expand the number of connections within the totality of the network. By establishing and explicitly mapping your knowledge, you allow yourself the freedom to remix information. You will often find that solutions come from previously unsuspected fields or topics—proving to be analogous in some shape or form.
Let the body wander
If the mind needs to wander, best let the body do the same. A short walk is more effective in coming up with an idea than pouring all the coffee in the world down your gullet.
The research agenda
Important connections are often made by accident, outside the bounds of our research agenda.
Use
I am pleading for the abolition of the word “use”, and for the freeing of the human spirit. To be sure, we shall thus free some harmless cranks. To be sure, we shall thus waste some precious dollars. But what is infinitely more important is that we shall be striking the shackles off the human mind and setting it free for the adventures which in our own day have, on the one hand, taken Hale and Rutherford and Einstein and their peers millions upon millions of miles into the uttermost realms of space and, on the other, loosed the boundless energy imprisoned in the atom.
A blue glow
The neurons that do expire are the ones that made imitation possible. When you are capable of skillful imitation, the sweep of choices before you is too large; but when your brain loses its spare capacity, and along with it some agility, some joy in winging it, and the ambition to do things that don't suit it, then you finally have to settle down to do well the few things that your brain really can do well - the rest no longer seems pressing and distracting, because it is now permanently out of reach. The feeling that you are stupider than you were is what finally interests you in the really complex subjects of life: in change, in experience, in the ways other people have adjusted to disappointment and narrowed ability. You realize that you are no prodigy, your shoulders relax, and you begin to look around you, seeing local color unrivaled by blue glows of algebra and abstraction.
As something we have never seen before
A true revelation, it seems to me, will emerge only from stubborn concentration on a solitary problem. I am not in league with inventors or adventurous, nor with travelers to exotic destinations. The surest - also the quickest - way to awake the sense of wonder in ourselves is to look intently, undeterred, at a single object. Suddenly, miraculously, it will reveal itself as something we have never seen before.
Leave the road when you wish
The subject of this book is not typographic solitude, but the old, well-traveled roads at the core of the tradition: paths that each of us is free to follow or not, and to enter and leave when we choose – if only we know the paths are there and have a sense of where they lead. That freedom is denied us if the tradition is concealed or left for dead. Originality is everywhere, but much originality is blocked if the way back to earlier discoveries is cut or overgrown.
If you use this book as a guide, by all means leave the road when you wish. That is precisely the use of a road: to reach individually chosen points of departure. By all means break the rules, and break them beautifully, deliberately and well. That is one of the ends for which they exist.
From one Arte to another
New ideas would come about by a connexion and transferring of the observations of one Arte, to the uses of another, when the experience of several misteries shall fall under consideration of one mans minde.
The scale of human experience
It is the scale of human experience, from which thought and imagination take off, and to which they must return.
Memory & Fantasy
Memory and fantasy are related, as are recollection and imagination; one who cannot remember also cannot imagine, as memory is the very soil of imagination.
Flurry and lapse
"The process in creating that kind of canvas was like—what?—10 percent action and 90 percent ass scratching. First you prepared yourself, cleaning up and arranging your palette and tools, sweeping the floors, and then finally, when you were ready, you faced the empty white expanse of white canvas and made your first stroke."
The world itself dreams
For Plato and many medieval philosophers, imagination was construed primarily as a mimetic act of mirroring, representing, copying. This approach was often associated with deceit and illusion, with confounding original realities with secondary substitutes. By contrast, for Kant and the romantics—including German idealists and existentialists like Sartre—imagination was hailed as a productive force in its own right, the source of all true meaning and value.
Bachelard resisted both extremes. For him, imagination was at once receptive and creative—an acoustic of listening and an art of participation. The two functions, passive and active, were inseparable. The world itself dreams, he said, and we help give it voice.
Babble and Prune
For those who read and listen much more than they speak (guilty), an overly-strict Prune filter is applied to their writing; when these people go to write something of their own, their minds don’t produce thoughts nearly as “coherent, witty or wise as their hyper-developed Prune filter is used to processing”.
Hence, my dilemma and an opportunity to break out of this trap. I recognised that if I attempted to write at the quality I was used to reading at, first time every time, my brain would promptly grind to a halt—like trying to brainstorm with a group that laughs at your suggestions.
Write the books you want to read
An Article by Austin KleonA few nights ago, I was looking at the moon and I thought, “I’d like to read a cultural history of the moon.” I googled, and there it was. My friend Matt said, “Ideally, that is exactly how one should find everything they read…and write.”
It’s really that simple. You find the books you want to read… and if you can’t find them, you write them.
Inheriting Froebel's Gifts
A Podcast by Kurt KohlstedtFroebel’s Gifts were meant to be given in a particular order, growing more complex over time and teaching different lessons about shape, structure and perception along the way. A soft knitted ball could be given to a child just six weeks old, followed by a wooden ball and then a cube, illustrating similarities and differences in shapes and materials. Then kids would get a cylinder (which combines elements of both the ball and the cube) and it would blow their little minds. Some objects were pierced by strings or rods so kids could spin them and see how one shapes morphs into another when set into motion. Later came cubes made up of smaller cubes and other hybrids, showing children how parts relate to a whole through deconstruction and reassembly.
These perception-oriented “Gifts” would then give way to construction-oriented “Occupations.” Kids would be told to build things out of materials like paper, string, wire, or little sticks and peas that could be connected and stacked into structures.
Don’t Play It Like the Flute
An Article by Matthias OttDon’t play it like the flute. Play it as if it was the wind whistling through the desert dunes.
No matter what you love to create, there is something to be learned from the way Hans Zimmer approached the Dune score. We are all striving to create work that is novel, innovative, memorable, and inspiring. To get there, however, we tend to focus on getting things right, on avoiding mistakes, on “being professional”. Yes, it is important to have the commitment, dedication, and attention to detail of a professional. But being right? That will only take you so far. What is much more important is to approach the problem in front of you with curiosity and an open mind. With an urge to explore what can be found beyond the ordinary, beyond the right way of doing things. If you want to create something that nobody has come up with yet, it is important that you try out all the crazy ideas others are afraid to try, that you build prototypes, improvise, and freely play with the materials and the technologies you have at hand.
Makers and Making
An Article by Alan JacobsThe [Silmarils] are good; their making was at least potentially innocent; but afterward arose a lust for owning and controlling that led to great tragedy… The aspect of humanity which the elves represent most fully – both for good and ill – is the creative one.”
And this is why “making” in and of itself is not the answer to our decadent moment. “Love of things, especially artificial things, could be seen as the besetting sin of modern civilisation, and in a way a new one, not quite Avarice and not quite Pride, but somehow attached to both” – and this is the Fëanor Temptation. It is in light of this temptation that I advocate repair, which is a mode of caring for what we have not made, but rather what we have inherited. We will not be saved by the making of artifacts — or from the repair of them, either; but the imperative of repair has these salutary effects: it reminds us of our debt to those who came before us and of the fragility of human constructs.
The McDonald’s Theory of Creativity
An Article by Jon BellI use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s.
An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic!
It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones.
The Helsinki Bus Station Theory
An Article by Arno Rafael MinkkinenStay on the bus. Stay on the f*cking bus.
Why? Because if you do, in time you will begin to see a difference.
The buses that move out of Helsinki stay on the same line but only for a while, maybe a kilometer or two. Then they begin to separate, each number heading off to its own unique destination. Bus 33 suddenly goes north, bus 19 southwest.
...It’s the separation that makes all the difference, and once you start to see that difference in your work from the work you so admire (that’s why you chose that platform after all), it’s time to look for your breakthrough.
Suddenly your work starts to get noticed. Now you are working more on your own, making more of the difference between your work and what influenced it.
Your vision takes off.
Design Systems, Agile, and Industrialization
An Article by Brad FrostI’ve come to the conclusion that “enterprise web development” is just regular web development, only stripped of any joy or creativity or autonomy. It’s plugging a bunch of smart people into the matrix and forcing them to crank out widgets and move the little cards to the right.
In these structures, people are stripped of their humanity as they’re fed into the machine. It becomes “a developer resource is needed” rather than “Oh, Samantha would be a great fit for this project.” And the effect of all this on individuals is depressing. When people’s primary motivation is to move tickets over a column, their ability to be creative or serve a higher purpose are almost completely quashed. Interaction with other humans seems to be relegated to yelling at others to tell them they’re blocked.
Reading “AS PER THE REQUIREMENTS” in tickets makes me dry heave. How did such sterile, shitty language seep into my everyday work?
Input as collage
An Article by Austin KleonYour output depends on your input, but a lot of your input is random: you’re interested in lots of different things, and those things, occasionally, will talk to each other in your work.
Lately I’ve been thinking about being more intentional with input. Thinking about input as collage. Taking the principle of juxtaposition (1+1=3) and using that to guide your input: what weird, seemingly disparate things can you feed your brain that will come out later in a new mix?
The input collage can be subject or genre based and even better if it’s multi-media.
...There’s a balance here between feeding your brain intentionally and then backing off and letting your brain do the subconscious work of mixing your inputs together.
Touch the keys
An Article by Rach SmithIn his course Being Productive: Simple Steps to Calm Focus, Kourosh Dini emphasises the importance of taking a moment to “be with” the work every day (or however frequently you need to tackle a project). “Being with” your work is to be fully present and intentional about that activity and doing nothing else.
This idea was inspired by Dini’s piano teacher, who encouraged him to sit at his piano and touch the keys every day. Even on the days that he felt he had no time or inclination to practice. Sometimes touching the keys would lead to a good practice session, even when he didn’t feel like it would before he actually gave it a go.
Just like Dini, I find that once I give the task my full attention and be present, the actual doing of it turns out to be much easier and more enjoyable than my mind had been expecting. As usual, the resistance to getting started is far more uncomfortable than actually doing the thing.
To pick up my pen
An Article by Nick CaveThe most important undertaking of my day is to simply sit down at my desk and pick up my pen. Without this elementary act I could not call myself a songwriter, because songs come to me in intimations too slight to be perceived, unless I am primed and ready to receive them. They come not with a fanfare, but in whispers, and they come only when I am at work.
Chance favors the prepared mind
A Quote by Louis PasteurDesigner + Developer Workflow
An Article by Dan MallThe way designers and developers work together today is broken. It’s too siloed and separate; “collaboration” is a fantasy that few enjoy.
The state of advertising in the 1940s was similar. All of that changed when copywriter Bill Bernbach met art director Paul Rand. Their collaborative working style led to the birth of the idea of “the creative team,” the mutual respect and partnership between art director and copywriter that tended to yield unique results. Bob Gage, an art director that worked for DDB, the agency Bernbach co-founded, described it like this:
“Two people who respect each other sit in the same room for a length of time and arrive at a state of free association, where the mention of one idea will lead to another idea, then to another. The art director might suggest a headline, the writer a visual. The entire ad is conceived as a whole, in a kind of ping pong between disciplines.”
Isn’t that what we all strive for in our jobs? True collaboration with equals and partners? Ideas that build off one another? Why does this seem so far away for some of us?
Forget the computer — here’s why you should write and design by hand
An Article by Herbert LuiIn the middle of the 2000s, the designers at creative consultancy Landor installed Adobe Photoshop on their computers and started using it. General manager Antonio Marazza tells author David Sax:
“Overnight, the quality of their designs seemed to decline. After a few months of this, Landor’s Milan office gave all their designers Moleskine notebooks, and banned the use of Photoshop during the first week’s work on a project. The idea was to let their initial ideas freely blossom on paper, without the inherent bias of the software, before transferring them to the computer later for fine-tuning. It was so successful, this policy remains in place today.”
The right box to think inside of
A Quote by Aza RaskinDesign is not about learning to think outside the box, it’s about finding the right box to think inside of.
Enjoying the garden together
A Quote by Brian EnoAnd essentially the idea there is that one is making a kind of music in the way that one might make a garden. One is carefully constructing seeds, or finding seeds, carefully planting them and then letting them have their life.
What this means, really, is a rethinking of one’s own position as a creator. You stop thinking of yourself as me, the controller, you the audience, and you start thinking of all of us as the audience, all of us as people enjoying the garden together. Gardener included.
Hacking is the opposite of marketing
An Article by Tom MacWrightOne of my favorite definitions of “hacking” is the creative reuse of tools for new and unexpected purposes. Hacking is using your email account as a hard drive, using your bicycle seat to open a beer, using Minecraft’s red bricks to create a calculator in the game.
The opposite of hacking is marketing. Marketing tells you that this particular non-stick pan is the pan you’ll use to make omelettes, and you’ll do it in the morning dressed in fashionable clothing in a nice kitchen. It includes a photo and inspirational copywriting to drive this home. Marketing dictates a style, context, and purpose for even the most general-purpose products. This narrative needs to be specific so that you can readily imagine it: it’s you, in an Airbnb, laughing with friends.
Waiting around to write
A Quote by Gertrude SteinIf you write a half hour a day it makes a lot of writing year by year. To be sure all day and every day you are waiting around to write that half hour a day.
In defense of disorder: on career, creativity, and professionalism
An Essay by Chia AmisolaProfessionalism is a lie, build what you love, explore everything. In today’s age of creation, anyone who attempts to tell you otherwise is lying. You’ll end up seeking what you traded for the rest of your life.
Negative Creativity
An Article by Scott AlexanderComing up with entirely novel ideas is really, really hard.
10 Years with Hayao Miyazaki
A Documentary by Hayao MiyazakiAn exclusive, behind-the-scenes look at the genius of Japan's foremost living film director, Hayao Miyazaki — creator of some of the world's most iconic and enduring anime feature films.
The Microsoft Sound
A Quote by Brian EnoThe thing from the agency said, "We want a piece of music that is inspiring, universal, blah- blah, da-da-da, optimistic, futuristic, sentimental, emotional," this whole list of adjectives, and then at the bottom it said "and it must be 3 1/4 seconds long."
I thought this was so funny and an amazing thought to actually try to make a little piece of music. It's like making a tiny little jewel.
In fact, I made 84 pieces. I got completely into this world of tiny, tiny little pieces of music. I was so sensitive to microseconds at the end of this that it really broke a logjam in my own work. Then when I'd finished that and I went back to working with pieces that were like three minutes long, it seemed like oceans of time.
Painting With the Web
An Article by Matthias OttSo much about [Gerhard Richter's painting process] reminds me of designing and building for the Web: The unpredictability, the peculiarities of the material, the improvisation, the bugs, the happy accidents. There is one crucial difference, though. By using static wireframes and static layouts, by separating design and development, we are often limiting our ability to have that creative dialogue with the Web and its materials. We are limiting our potential for playful exploration and for creating surprising and novel solutions. And, most importantly, we are limiting our ability to make conscious, well-informed decisions going forward. By adding more and more layers of abstraction, we are breaking the feedback loop of the creative process.
Early work
An Essay by Paul GrahamImagine if we could turn off the fear of making something lame. Imagine how much more we'd do.
The Small Group
An Article by James MulhollandLying somewhere between a club and a loosely defined set of friends, the SMALL GROUP is a repeated theme in the lives of the successful. Benjamin Franklin had the Junto Club, Tolkien and C.S. Lewis had The Inklings, Jobs and Wozniak had Homebrew.
Around a dozen members is the sweet spot of social motivation: small enough to know everyone, yet large enough that the group won’t collapse if one or two members’ enthusiasm wanes; small enough that you are not daunted by competing with the whole world, yet large enough that you still need to be on your toes to keep up.
Scenius
Scenius stands for the intelligence and the intuition of a whole cultural scene. It is the communal form of the concept of the genius.
You and Your Research
A Speech by Richard HammingThis talk centered on Hamming's observations and research on the question "Why do so few scientists make significant contributions and so many are forgotten in the long run?"
Don't think big
An Article by Ralph AmmerOne of the biggest mistakes you can make in your creative project is to pick a topic which is too big. Big topics often lead to small results, small topics foster great results.
And here is why: Your project is limited by the time and energy you have.
These are the boundaries of your project. If you pick a huge topic then there is not much room for your creative efforts. On the other hand, if you pick a small topic you have time and energy to make a great creative contribution.
Robert Irwin: A Conditional Art
Only a mind opened to the quality of things
Only a mind opened to the quality of things, with a habit of discrimination, sensitized by experience and responsive to new forms and ideas, will be prepared for the enjoyment of this art. The experience of the work of art, like the creation of the work of art itself, is a process ultimately opposed to communication as it is understood now. What has appeared as noise in the first encounter becomes in the end message or necessity, though never message in a perfectly reproducible sense. You cannot translate it into words or make a copy of it which will be quite the same thing.
The most incidental detail
Black rakuware tea bowl (late sixteenth century), Kyoto, Japan. Freer Sackler Museum of Asian Art.
For Irwin, the lesson of [the raku tea cups] was twofold: first, their presentation was important, insofar as the ceremony involved a gradual preparation of the audience's aesthetic attention. Then, when the time came to handle the cups, the intimacy of the experience fused visual and tactile sensations into a single continuum. As he also noted:
he would set on the table this box with a beautiful little tie on it – very Japanese – and you untied it, you opened up the box, he let you do that. And then inside of it was a cloth sack. You took the sack out, and it had a drawstring, and you opened up the drawstring and you reached inside and took out the bowl. By that time, the bowl had you at a level where the most incidental detail – maybe even just a thumb mark – registered as a powerful statement.
In a state of reverberation
Irwin's terms of sudden, physical realization – bam! – call to mind the suddenly enlightening Zen slap or rap on the forehead. It also calls to mind [Philip Guston]'s own remark..."Look at any inspired painting...it's like a gong sounding; it puts you in a state of reverberation." Reverberation is another way of suggesting a kind of sudden, energetic, physical experience.
Sort of underway by then
He was sort of underway by then...he had this whole ritual for showing the work to people – you had to sit in a chair that was positioned what he felt was exactly the right distance from the painting. There was a certain mystique about it that worked for him.
Untitled (Dot Painting)
Artwork and detail.
I took the surface of the canvas and curved it slightly in all directions, so slightly that you did not see it as being curved, but sensed its added physicality...The beauty of it for me was that you were not aware of it first as an idea, but only aware of it on this tactile level.
Four essentially straight lines
One of [Marvin] Silver's photographs shows Irwin checking the quality of a line, peering down its extent to verify that no distracting gesture of variation would attract the viewer's attention. Another has him standing on a milk crate to get a closer look at a line placed higher up on the canvas.
"So I finally arrived at a painting with four essentially straight lines put on by hand," he recorded, "which was important. If I put them on too crudely, they were like the older paintings, having all that kind of emotive thing." But, at the same time, too much of a geometric look was also to be avoided: "If I put them on which I tried, like ruling them in a way, they had an image to them of geometry."
Standing before Bed of Roses, the viewer quickly becomes aware of this absence of geometry as his or her own perceptual processes of grouping and sorting kick into action.
Art as art
If modern painting is "art as art," this means, to paraphrase Reinhardt, that is represents nothing and exists only in and for itself. If this has created an "art language, with an art communication," this is because this kind of art has implied all along a form of intimate contact with its viewer, in which the viewing of "art as art" becomes "sensation as sensation" or "perception as perception." This distinguishes "modern painting" from representational painting, which exhibits duality, that is, it uses imagery to refer to "past experiences and feeling," and to "color and reconstruct in the mind" associations that are meaningful, but that take the viewer far away from the specifics of the encounter with the painting before them.
The art is what has happened to the viewer
The art is the sensual involvement itself, not the thing that Irwin hangs on the wall. Consequently, as soon as the viewer turns his or her back, the "art" is over. Or, better, it potentially lives in different ways in each individual spectator's increased perceptual attentiveness. Leider stressed this point: "What stays in the museum is only the art-object, not valueless, but not the value of art. The art is what has happened to the viewer."
Irwin Discs
Irwin had begun his disc paintings with what, in retrospect, he described as a simple question: "How do I paint a painting that does not begin and end at an edge but rather starts to take in and become involved with the space or environment around it?"
Irwin Acrylic Columns
The column essentially disappeared into the space. It was there but it wasn't. As you walked around the room, suddenly, it might flash. Or, because I'd notched a little facet along one side, there might appear, for just an instant, a single white line, or a thin black glint.
The column was an indication of my wanting to get out and treat the environment itself, I don't mean in the sense of building buildings or being an architect, but rather of dealing with the quality of a particular space in terms of its weight, its temperature, its tactileness, its density, its feel – all those semi-intangible things that we don't normally deal with.
Slant Light Volume
You are the one that is changed
I tilt the room just enough, the space just enough that you may not be able to use your normal mode of placing yourself in that space, forcing you for one second to make a perceptual read and become aware that you are the perceiver and that all information comes through that perceptual act and that when you walk out of there, ...if you take that with you, you will begin to see things everywhere around you and that you are the one that is changed and you are there and that is what changed things.
The subtlest slightest kinds of differences
Someone said to me the other day that there's nothing really ever new. That everything really repeats itself, you know, is repeating itself all the time, and they were showing me a Carl Andrew and they were also showing me some aborigine art and there really was a very strong similarity. And so I got to thinking about it and it came to me that if everything is really repeating itself constantly and that there's nothing ever really new...at the same time it's equally true that nothing is ever exactly the same. That everything is different every single time even though it's repeated constantly and all the same things keep passing through. They're never exactly the same so that the nature of change is not about something wholly new. It's actually about the subtlest slightest kinds of differences.
I can only conceive for you
I cannot perceive for you. I can conceive for you and we can then in a sense hold a general agreement about quality of conception and we may all operate under it and that's what is known as a common agreement. But the area of perceiving as such is totally individual, there's no way that we carry it in that sense.
This is not an antisocial gesture; it is in fact a highly ethical one, since trying to get another person to see what and how you see has the potential to become a violation of the other's own autonomy:
There is nothing more unethical than having ambitions for someone else's mind.
The here and now
Irwin's ambition is to shift emphasis to the experience of the spectator of his art, identifying the process of looking, moving, and thinking, and looking again, as the actual art. That is, the aesthetic experience of the audience is the art, not the scrim or plasterboard. Irwin's installations, therefore, are problematic for the art world insofar as they take the here and now perceptual experience of the visitor as their subject matter, and exist only temporarily. They cannot be bought and sold, at least in principle, and they are sufficiently reliant on the space in which they are built that they cannot be transferred from one place to another.
Irwin Volumes
Black Line Volume, String Line-Light Volume, Corridor String Piece, Line Rectangle
"The resultant black rectangle was not what you "looked at" – there was actually nothing to focus on – but soon it brought the space into focus with a distinct visual snap. From inside, the light in the area seemed different, more substantial, and the wall color began to shift ambiguously. From outside the area, the tape seemed to lift the plane of the floor upward in your field of vision, and it also made the room seem wider and shallower than it really was." — Roberta Smith
Continuing Responses
Irwin also included as part of the expanding network of aesthetic experiences radiating out from the museum a series of what he termed "incidental" sculptures, or phenomena of perceptual interest...
"Continuing Responses" began formally in the museum as a series of situations in direct response to the already existing spaces and their uses. At first easily accessible but then moving to consider more and more those previously unacknowledged and covert events. This project now moves outside the museum beginning with a window of the museum and then to include a series of "concrete" and "incidental sculptures" on sites throughout Fort Work and vicinity. These responses already number twenty-five and are referenced by a map of locations in the lobby of the museum.
Scrim Veil — Black Rectangle — Natural Light
Portal Park Slice
Four categories for public art
Irwin proposed four categories for public art...based on the relationship of the art to its site:
- Site dominant (Moore, Calder): The public square of plaza is used as a pedestal for an enlarged version of a studio piece originally made without reference to the specific site.
- Site-adjusted (di Suvero): Still designed in the studio but was adjusted to the scale of the site during installation.
- Site-specific (Serra, Morris, Heizer, Smithson): Starts to take the specificity of the site into account, but for all intents and purposes remains a statement determined in advance by the artist's already recognizable style and materials.
- Site-conditioned or Site-determined (Irwin): "Takes all of its cues (reasons for being) from its surroundings." ...Takes nothing for granted going into the project, not even a consistent style or set of materials.
Conditional art
[Conditional art] requires the process to begin with an intimate, hands-on reading of the site. This means sitting, watching, and walking through the site, the surrounding areas (where you will enter from and exit to), the city at large or the countryside...
A quiet distillation of all this – while directly experiencing the site – determines all the facets of the "sculptural response".
What do we mean by consistency?
I know some people are going to say: "Hey! That's Dan Flavin's act. Why in the hell is Irwin doing a Dan Flavin? Why is he suddenly so inconsistent – fluorescent one day and Cor-Ten the next?" The key to all of this is that we have to examples what we mean by consistency. And here the critical question is: "what do we use to measure consistency with?" If you measure consistency in terms of material, or gesture, then I will be found inconsistent. But, in all of the recent pieces and proposals, if you go to the actual site and look at it, you will find that the solution is absolutely consistent on the grounds within which it responds to its environment. This in turn is consistent with my development of the implications implicit in non-object art.
48 Shadow Planes
Reversibility of perspectives
Irwin's thinking was informed by the writings of Alfred Schutz, a follower of Husserl, ...[who] had noted that typification was at the basis of the assumption of the reversibility of perspectives, which was a condition for the possibility of intersubjective experience and the notion of a shared, commonly experienced world. It is also the first step in overcoming the specificity of the individual in favor of knowledge about groups. What is gained by this procedure is an understanding of demographics, but the cost of this understanding is a lack of emphasis on differences between individuals and their unique subjective experiences.
All the way to the last bolt
"Quality is only there," Irwin explained, "if you pursue it all the way to the last bolt." Consequently, how joints are finished must be specified in the contract. "And believe me," he added ruefully from experience, "there is a real discrepancy here. The difference [in] how we interpret the word finish or this word quality is really disparate."
"When you bring them in and get them to be part of it," he noted, "the workmen themselves start to take pride in it. And when they start taking that pride in this idea of quality, ...it starts becoming theirs, something important to them, that they in fact do know what we are talking about."
Clarity and richness
Sketches and plans for the Arts Enrichment Master Plan at Miami International Airport.
New in Miami was the episodic structure, whereby a complex sequence of switches back and forth between these two kinds of attention would be orchestrated according to the shifting needs associated with the different spaces. Areas focused on clarity facilitate the achievement of practical objectives. Areas focused on art, conversely, facilitate a diversity of overlapping configurations and sensory richness. Art in the wrong place, therefore, causes confusion precisely where clarity needs to take precedence; and clarity in areas where the visitor has time to linger and enjoy aesthetic richness is a lost opportunity.
Both practical and aesthetic concerns
The group [of Irwin, Howard, and Wortz]'s thinking here seems to have been influenced to a degree by Christopher Alexander's landmark article, "A City is Not a Tree" (1965)...
Irwin referred specifically to Alexander's argument in his effort to sort out his own thinking about how the Miami International Airport might be designed with both practical and aesthetic concerns in mind, allowing for their overlap and emergence from the conditions on the ground.
Photogrids
Irwin made grids of photographs he had taken in the local environment of Miami and South Florida in order to indicate the site-determined nature of this project as well as to show the kinds of plants, flowers, and trees his gardens would include. These grids are works of art in themselves in the way in which they organize and group environmental elements.
The differences in intentionality
[Marc] Treib summarized Irwin's views on conditional art as follows: "One does not start with a personal vocabulary or manner to be adapter to each situation. Thus, given the differences in intentionality between art and design, the artist and the designer will 'plow different furrows seemingly in the same field.'" This is an important point since it gets at the difference that Irwin sees between art and design, the first of which is predicated, as he says, on the opportunity to deal with each situation freely and without constraints, and the latter, which is restricted in many ways from the outset by functional, stylistic, and economic concerns.
Getty Center Central Garden
Ever Present, Ever Changing
EVER PRESENT NEVER TWICE THE SAME
EVER CHANGING NEVER LESS THAN WHOLE
The ideas up there
The relationship between Meier's overarching rational design, on the one hand, and the conditional relationships in the garden, on the other, was a constant reference point for Irwin...
[Meier] had this whole geometry, and in some cases it is invisible. He will say this line has to go through here because it matches that one up over there. In my mind, I am standing here, I can't see that over there. I can only see this, this, and this. So I would make the decision much more based on the interfaces I am involved with rather than some idea up there.
To enact visually the message
The inscription is itself a perceptual component within the space of the garden insofar as it becomes a pattern of sameness and difference. Paired identical terms are interspersed between paired different terms. This movement between repetition and difference seems, at least in part, to be intended to enact visually the message of the inscription itself.
An index of the shifting patterns
"Because this is a garden where things can be left out at night without being stolen, we're going to 'furnish' the garden with French café chairs that won't be secured in the ground, so people can move them to wherever they want to sit...It's like with the chairs being totally casual and relaxed and comfortable. They set a tone. There's things that you have to do to get the right feel, where it's all already there, but then, you know, 'Bing!' – there's a moment of recognition." The patterning of chairs pulled together in different ways by successive waves of visitors over the course of the day becomes an index of the shifting patterns of people that sit in a variety of arrangements to facilitate conversations and other intersubjective alignments, or simply to allow for a moment of private contemplation free from contact with others.
The plan has its own plan
Incidental accumulations of individual perceivers along the path or on the terrace do not constitute stable aesthetic communities, but pluralities of crisscrossing, irreducibly singular aesthetic perspectives that are, to recall Irwin's inscription, "ever present," yet "never twice the same."
...As Irwin has explained: "I go back to the garden constantly and it's always doing something I didn't anticipate. It's always better than I thought. It's like I make this plan and then it has its own plan and it's a thrill."
Traveling Exhibition Installations
Photographs of 5 Openings 2 + 3, Untitled, and Double Diamond.
Excursus: Homage to the Square^3
I'd been talking about this idea of a conditional art for a very long time, and what I did was actually accomplish it, the idea that there was not a normal structure to it, that every decision had to be intuitive or instinctual or tactile. You decide to go this way or that way, but there was no beginning, no middle, and no end and so there's no hierarchical structure to it at all. And at the end of it, I mean, after you wander for a while, you just ended it yourself because there was no solution to it.
Frosted and transparent
Irwin's window arrangement at the Dia:Beacon.
In addition to managing the flow of people in the spaces of the museum in order to maximize freedom of movement and choice, Irwin also modified the industrial window grids to create perceptual ambiguity, placing transparent glass in the inner four panes while using frosted glass for the outer panes. With this, Irwin solved the problem of either having the windows become a wall of glaring light, if all transparent glass was used, or having them become a claustrophobic muffling of space, if all frosted glass was used. Irwin's windows catch the eye in a back and forth oscillation between distant and proximal focus.
They wanted a monument
One of the responsibilities for an architect is to provide a space that is usable and enhances the possibilities for what you do. But mostly, museums are just the opposite; they're horrible spaces, anti-art, they can't be used. They can't function, they overwhelm it. So in a way, they become objects in themselves many times, almost sculptures, and they get a lot of aggrandizement out of it...In terms of Bilbao, the one difference there is that they did not really want a museum, they wanted a monument. They wanted a thing that would bring people to the Bilbao.
Doing nothing with precision
For his part, Gehry has noted in defense of his recent museum extravaganzas: "artists want to be in an important building, not a neutral one." At Dia:Beacon, Irwin pursued the opposite logic. As Govan has pointed out: "The money was spent to make it look like nothing was done to the building." Or, as a partner from Open Office observes: "We talked often about the idea of doing nothing with precision. Do it right and they'll never know we were here." As one critic has written, what the result showed was, as he puts it, "Irwin's unwavering conviction that museum spaces should serve the art and not the other way around."
Light and Space
Who's Afraid of Red, Yellow, & Blue^3
Lawrence Weschler:
The red, for example, wasn't simply red – or rather it was: the surface was covered over in a completely even gloss of lipstick red paint – but (had it been doing that before?) the panel was reflecting ambient conditions like crazy, so much so that in fact almost none of the surface, strictly speaking, was red. Pool-like, it was reflecting the yellow ceiling panel beyond, whose own color was in turn being affected by the blue floor piece beyond that. There were purple effects and green, a sort of even bruise-brown hovering over the entire array when one now viewed the gallery from the side.
When the phenomena are endless
"There can be no description or theory of color per se," Irwin insists, "when the phenomena are endless." The notion that color can be reduced to a series of codes, to a grammar, or to a form of "mathematics," to use Wittegensetein's term, is, for Irwin, nonsense, since color is dependent on context and ground-up perceptual experience. Beginning with color codes or concepts was to reduce in advance an infinitely wide range of phenomena to a limited set of categories, editing out all specificity in favor of abstraction.
Irwin Fluorescents
In order: Kenny Price, Blue Lou, Legacy, Fourfold, Niagara.
Irwin has explained that he decided to use the fluorescent tubes in the "dumbest" way possible, but, as one critic cautioned, "dumb, it turns out, has a special meaning for him: It's a form so simple that you end up not paying attention to it as a form." Irwin's interest was, rather, in the range of light, color, reflection, and shadow interaction made possible by combining tubes with different hues and finishes by wrapping them with theatrical gels.
1º2º3º4º
Because the approach to the room is along a long corridor, the attentive visitor might at first think that three light squares had been affixed to the windows or, as one gradually came closer, that the tinting of the windows had simply been removed in these three lighter near-square areas. Davies continues: "only at this point do the other senses kick in. The visitor begins first to hear and smell the ocean and then to actually feel the outside air entering the gallery; this sensory experience is in complete contradiction to the faulty first impression."
Stands up and hums
The ruin [at Marfa] itself, in fact, set the terms for the kinds of solutions Irwin would propose, since its absent roof and floor, and its shockingly wide-open sequences of windows, which overlap and align with one another from different points of view on the site, already presented a rich, thoroughly keyed-up set of perceptual events before Irwin ever considered the project. It was already one of those sites that, in Irwin's words, "stands up and hums" thanks to the rich quality of their perceptual phenomena.