The word of the Lorax But now, says the Once-ler, Now that you're here, the word of the Lorax seems perfectly clear. UNLESS someone like you cares a whole awful lot, nothing is going to get better. It's not. Dr. Seuss, The Lorax careconservation
Why aim small? Why aim small in this era of fast computers with plenty of RAM? A number of reasons, but the ones that are most important to me are: Fewer moving parts. It’s easier to create more robust systems and to fix things when they do go wrong. Small software is faster. Fewer bits to download and clog your computer’s memory. Reduced power consumption. This is important on a “save the planet” scale, but also on the very local scale of increasing the battery life of your phone and laptop. The light, frugal aesthetic. That’s personal, I know, but as you’ll see, I’m not alone. Ben Hoyt, The small web is beautiful benhoyt.com performancesystemsconservation
The Wile E. Coyote Effect I’ve been looking at this chart a lot over the past few weeks. It shows us that print ad budgets were doing just fine all the way though the first decade or more of the consumer internet. There was even a little spike upward for the Dotcom bubble. Then the financial crisis and recession of 2008/9 caused a step change down, but when the crisis was over the budgets didn’t come back. Instead, the market had been reset, and budgets have been falling steadily ever since. You might call this the Will E Coyote effect - you’ve run off the cliff, or the cliff has disappeared from under you, but there’s a brief moment while your legs windmill in the air before gravity kicks in. It can take a while for the inevitable to happen, but then, as Lenin pointed out, you get a decade of inevitable in a week. Benedict Evans, COVID and cascading collapses www.ben-evans.com When decades happen business