Scenes of thoroughgoing sameness In places stamped with the monotony and repetition of sameness you move, but in moving you seem to have gotten nowhere. North is the same as south, or east as west. Sometimes north, south, east and west are all alike, as they are when you stand within the grounds of a large project. It takes differences—many differences—cropping up in different directions to keep us oriented. Scenes of thoroughgoing sameness lack these natural announcements of direction and movement, or are scantly furnished with them, and so they are deeply confusing. This is a kind of chaos. Jane Jacobs, The Death and Life of Great American Cities The Image of the CityThe Great Blight of Dullness confusionchaos
Mystery exists in the mind Mystery exists in the mind, not in reality. If I am ignorant about a phenomenon, that is a fact about my state of mind, not a fact about the phenomenon itself. All the more so if it seems like no possible answer can exist: Confusion exists in the map, not in the territory. Unanswerable questions do not mark places where magic enters the universe. They mark places where your mind runs skew to reality. Eliezer Yudkowsky, Rationality: From AI to Zombies The Tao of rationality mysteryconfusion
Things that increase popularity that I generally don't do Use clickbait titles Swearing or saying that something "is cancer" or "is the Vietnam of X" or some other highly emotionally loaded phrase seems to be particularly effective Talk-up prestige/accomplishments/titles Use an authoritative tone and/or style Write things with an angry tone or that are designed to induce anger Write frequently Get endorsements from people Write about hot, current, topics Provide takes on recent events Use deliberately outrageous / controversial framings on topics Dan Luu, Some thoughts on writing How to write a high-engagement tweet