cognition
Half-formed perception
Thinking is a matter of degree
How can we develop transformative tools for thought?
One Tenth of a Second
An Article by Venkatesh RaoThe details are fascinating, but the central argument — that the birth of modernity can be traced to a meta-crisis spawned by the 0.1s problem — is worth understanding and appreciating whether or not you’re a time nerd like me.
There is no convenient leitmotif, comparable to the 0.1s problem, for our contemporary version of the rhyming conditions, but something very similar to the “tenth of a second crisis” is going on today. I suspect our Great Weirding too involves some sort of limiting factor on human cognition that we haven’t yet properly wrapped our minds around. It isn’t reaction time, but something analogous.
How the Blog Broke the Web
Homepages had a timeless quality
On the early web, there were thousands and thousands more personal homepages than weblogs.
Homepages had a timeless quality, an index of interesting or useful or relevant things about a topic or about a person. You didn’t reload a homepage every day in pursuit of novelty. (That’s what Netscape’s What’s Cool was for!)
Chronological content was in the minority.
When Movable Type ate the blogosphere
Here’s the crux of the problem: When something is easy, people will do more of it.
When you produce your whole site by hand, from HEAD to /BODY, you begin in a world of infinite possibility. You can tailor your content exactly how you like it, and organize it in any way you please. Every design decision you make represents roughly equal work because, heck, you’ve gotta do it by hand either way. Whether it’s reverse chronological entries or a tidy table of contents. You might as well do what you want.
But once you are given a tool that operates effortlessly — but only in a certain way — every choice that deviates from the standard represents a major cost.
Movable Type didn’t just kill off blog customization.
It (and its competitors) actively killed other forms of web production.
Reverse chronology bias
Once you’ve had a taste of effortless updates, it’s awfully hard to back to manual everything.
So they didn’t.
And neither did thousands of their peers. It just simply wasn’t worth it. The inertia was too strong.
The old web, the cool web, the weird web, the hand-organized web… died.
And the damn reverse chronology bias — once called into creation, it hungers eternally — sought its next victim. Myspace. Facebook. Twitter. Instagram. Pinterest, of all things. Today these social publishing tools are beginning to buck reverse chronological sort; they’re introducing algorithm sort, to surface content not by time posted but by popularity, or expected interactions, based on individual and group history. There is even less control than ever before.
There are no more quirky homepages.
There are no more amateur research librarians.
All thanks to a quirky bit of software produced to alleviate the pain of a tiny subset of a very small audience.
That’s not cool at all.