I decided to make a truly naked, brutalist html page, that is itself a quine. And this page is it.
Viewing the source of this page should reveal a page identical to the page you are now seeing. Nothing is hidden. It's a true "What you see is what you get."
Some of the web’s early richness has gradually been getting lost in a sea of landing pages, hero images, sans-serifs, and calls-to-action. “Web brutalism” is a valid reminder that there is still a world of possibilities out there, if we are bold enough to break free of our UI kits and stock photos.
When brutalist web design isn’t going all in on rationalism and functionality, it’s laughing in the face of rationalism and functionality. All clear?
The term has grown to encompass approaches that are in many senses at odds with each other. Indeed, Pascal Deville, who founded the Brutalist Websites directory after coining the term in 2014, thinks the style has splintered into three micro-stylistics:
I couldn’t seem to convince my writers that I was genuinely ok working with a super rough first draft — i.e., that I’d harbor no hidden judgment about their intelligence, commitment, or excellence at their craft.
So I came up with a new word. “Just give me a v0.crap.” (Pronounced “version zero dot crap”.)
v.0.crap works because it’s attuned to the psychology of the situation. It’s punching through our innate desire not to “look bad”, plus years of corporate conditioning that tells us not to share less-than-polished work. It’s easier for people used to delivering exceptional work to feel they’ve exceeded the goal of “crap”; they can sit comfortably in “good enough for the current purpose.”