Omit needless words When a sentence is made stronger, it usually becomes shorter. Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all sentence short, or avoid all detail and treat subjects only in outline, but that every word tell. William Strunk Jr. & E.B. White, The Elements of Style Less, but better brevitysimplicityminimalism
Self-publishing, self-exemplifying I sought to design [my first book] so as to make it self-exemplifying – that is, the physical object itself would reflect the intellectual principles advanced in the book. Publishers seemed appalled at the prospect that an author might govern design. Consequently I decided to self-publish the book. ...[Howard Gralla and I] spent the summer in his studio laying out the book, page by page. We integrated graphics into the text, sometimes in the middle of sentences, eliminating the usual segregation of text and image – one of the ideas Visual Display advocated. My view on self-publishing was to go all out, to make the best and most elegant and wonderful book possible, without compromise. Otherwise, why do it? The next 4 books were financed by the previous books. I have never written a grant application. Edward Tufte, Seeing With Fresh Eyes To enact visually the message craft