Omit needless words When a sentence is made stronger, it usually becomes shorter. Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all sentence short, or avoid all detail and treat subjects only in outline, but that every word tell. William Strunk Jr. & E.B. White, The Elements of Style Less, but better brevitysimplicityminimalism
More profitable and a better buy The bottom line is certainly of concern, both to those seeking profit and to those seeking value, but neither of these can be measured solely by the amount of dollars spent on production or product. The nonquantitative word "quality" conveys countless ways in which a more expensive thing might be more profitable and yet a better buy as well. The advantages of thicker metal in an automobile body can clearly be argued from various points of view, including resistance to denting and even simple snob appeal. Whereas the manufacturer can use these as selling points and also as justification for a higher price tag, the buyer can easily justify spending more for a car that will keep its appearance longer and provide a status symbol. Henry Petroski, The Evolution of Useful Things The aspiration for qualityThe business case for craft quality