blogging
Design Links & Learning
A Blog by Nick TrombleyCollections of articles, links, and other material from around the web, relevant to software design and engineering.
On online collaboration and our obligations as makers of software
An Essay by Baldur BjarnasonIs it the notetaking system that’s helping you think more clearly? Or is it the act of writing that forces you to clarify your thoughts?
Is it the complex interlinked web of notes that helps you get new ideas? Or is it all the reading you’re doing to fill that notetaking app bucket?
Is all of this notetaking work making you smarter? Or is it just indirectly forcing you into deliberate, goalless practice?
missing concepts in link culture?
The idea of “evergreen” content naturally contrasts with its opposite. I am going to call that non-evergreen content “deciduous” because I wasn’t bullied enough as a child.
revisiting architectural blogging
An Article by Alan JacobsI have appropriated from Brian Eno and others the distinction between architecture and gardening, and have described my blog as a kind of garden. But lately I’ve been revisiting the architecture/gardening distinction and I have come to think that there is something architectural about writing a blog, or can be – but not in the sense of a typical architectural project, which is designed in advanced and built to specifications. Rather, writing a blog over a period of years is something like building the Watts Towers.
Simon Rodi didn’t have a plan, didn’t even have a purpose: he just started building. His work was sustained and extended by bricolage, the acquisition and deployment of found objects – and not just any objects, but objects that the world had discarded as useless, as filth. You put something in here, then something else, you discover, fits there … over time you get something big and with a discernible shape. Not the regular shape envisioned in architectural drawings, but nevertheless something that can be pleasing or at least interesting to look at – an organic and irregular shape. A geometry of irregular forms.
Stream on
An Article by Simon CollisonA primary motivation for creating my Stream was the paralysing sense that a blog post needed appropriate length and weight. Since switching to Kirby, there’s relatively little friction to posting, but there’s definite friction in evaluating a post’s worth to the reader. I’d think to myself, “I’d like to write something about that, but I’ll have to come up with all sorts of extra stuff and dressing, and it’ll take all afternoon.”
And so, I was increasingly aware that I was letting many interesting or essential thoughts go undocumented, allowing them to drift from memory, or exist only on social media, likely to one day evaporate. I’ve become more and more interested in the human desire to document, and it’s something I’ve always valued, so I needed to find a solution that I could entirely control and own. That solution was my Stream.
scribe.rip
An ApplicationI hadn't realized that Medium had made JavaScript a requirement to be able to read any Medium post - I'd had JS disabled for ages on Medium just because of all the extra cruft they added.
But now, without JS, you only get the first few lines of content, and the rest is loaded entirely with JS - which is...stupid.
Scribe fixes all that and focuses entirely on the author's content.
Why Would I Want to Use This?
- You believe in an open web
- You believe more in the author than the platform
- You don't like the reading experience that Medium provides
- You object to Medium's extortionist business tactics
- You're concerned about how Medium uses your data
- Other reasons
What do I need to read to be great at CSS?
An Article by Baldur BjarnasonA rule of thumb is that the importance of a blog in your feed reader is inversely proportional to their posting cadence. Prioritise the blogs that post only once a month or every couple of weeks over those that post every day or multiple times a day...Building up a large library of sporadically updated blogs is much more useful and much easier to keep up with than trying to keep up with a handful of aggregation sites every day.
Things Learned Blogging
An Article by Jim NielsenEschew anything beyond writing the content of a post. No art direction. No social media imagery. No comments. No webmentions. No analytics...Imagine stripping away everything in the way of writing until the only thing staring you back in the face is a blinking cursor and an empty text file. That’ll force you to think about writing.
...[And] write for you, not for others. And if you can’t think of what to “write”, document something for yourself and call it writing.
If there’s one thing I’ve learned about the mystery of blogging, it’s that the stuff you think nobody will read ends up with way more reach than anything you write thinking it will be popular.
So write about what you want, not what you think others want, and the words will spill out.
How to blog
An Article by Tom MacWright- Own your domain and use simple technology
- Never change the technology
- Write something on a schedule
Whomst styles?
An Article by Robin SloanThis is a “whostyle”: an attempt to carry the ~timbre~ of an author’s voice, in the form of their design sensibility, through into a quotation. It’s the author who defines their whostyle; the quoting site just honors it, a frame around their words.
I think the whostyle makes a few arguments. Among them:
- Text is more than a string of character codes. Its design matters, typography and layout alike; these things support (or subvert!) its affect, argument, and more.
- The web should be more colorful and chaotic, along nearly every dimension. The past five years have brought a flood of new capabilities, hugely expressive — let’s use them!
- Quoting is touchy, and anything you can do to cushion it with respect and hospitality is a plus.
multiverse.plus
A Website by Kicks Condor & Weiwei HsuAn audacious attempt to reshape blogging, to see where it can go next!
Podcasts and video have really taken over - to the extent that it feels like reading may be falling behind. Can we enhance text and imagery on the Web? Try to give blogging new life?
A Brief History of the Digital Garden
An Article by Maggie AppletonDigital gardening is the Domestic Cozy version of the personal blog. It's less performative than a blog, but more intentional and thoughtful than our Twitter feed. It wants to build personal knowledge over time, rather than engage in banter and quippy conversations.
Blogging with Version Control
An Article by Will DarwinI’ve been musing for a while now on the way blog posts are typically presented—in reverse chronological order. This format has never truly made sense and does not reflect the way good writing and thinking happens.
...The main issue with the ‘pile’ system is that this post is eventually buried beneath more recent pieces of writing; there is no incentive for revisiting or updating the work. Even worse, if an author does decide to unearth the piece and make some major changes, those who read the original piece are not made aware of these alterations. The sorting order is static.
The Value of a Personal Site
An ArticleA personal site offers a dedicated place to experiment across the entire tech-stack; not a deliverable for a client that is handed over and then never touched by me again. A personal site is a place to try out that new API, see what can be done with CSS, truly discover what the Web can be.
This used to be our playground
An Essay by Simon CollisonThere was a time when owning digital space seemed thrilling, and our personal sites motivated us to express ourselves. There are signs of a resurgence, but too few wish to make their digital house a home.
aboutfeeds.com
A Website by Matt WebbUse feeds to subscribe to websites and get the latest content in one place.
Feeds put you in control. It’s like subscribing to a podcast, or following a company on Facebook. You don’t need to pay or hand over your email address. And you get the latest content without having to visit lots of sites, and without cluttering up your inbox. Had enough? Unsubscribe from the feed.
You just need a special app called a newsreader.
This site explains how to get started.
XXIIVV Webring
A WebsiteThis webring is an attempt to inspire artists & developers to build their own website and share traffic among each other.
Navigation by shibboleth
An Article by Dorian TaylorThe inverse-chronological colly on the front page is exactly what I didn’t want to end up with. I have tried my damnedest to keep everything on this site as temporally neutral as I can make it. I even intentionally leave the dates off the documents. Temporality only matters if you’ve already read everything and you want to see what’s new or changed, like if you’ve subscribed to a feed. Which is exactly what that is on the front page.
How the Blog Broke the Web
An Article by Amy HoyHow would I improve RSS?
An Article by Matt WebbMy sense is that RSS is having a mini resurgence. People are getting wary of the social media platforms and their rapacious appetite for data. We’re getting fatigued from notifications; our inboxes are overflowing. And people are saying that maybe, just maybe, RSS can help.
Quotebacks
A Tool by Tom Critchlow & Toby ShorinQuotebacks brings structured discourse to blogs and personal websites.
Quotebacks makes it easy to reference content and create dialogue with other sites by turning snippets of text into elegant, self-contained blockquote components.
Re: How would I improve RSS?
An Article by Robin RendleI still believe in a Kindle/Analogue-esque device that, within it, contains an operating system that is half Patreon, half Substack, half Instapaper.
I think of this as the Republic of Newsletters writ large—The OmniBlog—where writers can publish their work and folks can subscribe via RSS but with a Coil-esque payment system built in and preloaded onto a physical e-reader. Writers could blog away, connected to eachother, whilst readers could subscribe to their work and perhaps even fund larger pieces of writing...
Shit, I just described Medium huh.
Steve Jobs: The Lost Interview
On Value
It was clear that [Hewlett-Packard] recognized that its true value was in its employees.
On Business
How do you learn to run a company at 21 with no business experience?
Throughout the years in business I found something, which is, I’d always ask why you do things, and the answers you invariably get are “oh that’s just the way it’s done.” Nobody knows why they do what they do, nobody thinks about things very deeply in business. That’s what I found.
I’ll give you an example. When we were building our Apple Is in the garage we knew exactly what they cost. When we got into a factory in the Apple II days, accounting had this notion of a “standard cost.” Where you’d kind of set a standard cost and then at the end of the quarter you’d adjust it with a variance. And I kept asking, “why do we do this?” And the answer was just “well that’s the way it’s done.” And after about 6 months of digging into this what I realized was the reason you do it is because you don’t really have good enough controls to know how much it costs, so you guess, and then you fix your guess at the end of the quarter. And the reason you don’t know how much it costs is because your information systems aren’t good enough.
But nobody said it that way. And so later on when we designed this automated factory for Macintosh we were able to get rid of a lot of these antiquated concepts, and know exactly what something costs, to the cent. And so in business a lot of things are what I would call “folklore.” They’re done that way because they were done that way yesterday. And so if you’re willing to ask a lot of questions about things and work hard you can learn business pretty fast. It’s not the hardest thing in the world. It’s not rocket science.
On Programming
I think everyone in this country should learn a computer language because it teaches you how to think. It’s like going to law school — I don’t think anyone should be a lawyer, but going to law school could be useful because it teaches you how to think in a certain way. So I view computer science as a liberal art.
On Success
The technology crashed and burned at Xerox.
What happens is, like with John Sculley, John came from PepsiCo, and they at most would change their product maybe once every ten years. To them a new product was like a new size bottle. So if you were a product person you couldn’t change the course of that company very much. So who influenced the success of PepsiCo? The sales and marketing people. Therefore they were the ones that got promoted and they were the ones that ran the company.
Well, for PepsiCo that might have been ok, but it turns out the same thing can happen in technology companies that get monopolies, like IBM and Xerox.
If you were a product person at IBM, or Xerox, so you make a better copier or a better computer? So what? When you have a monopoly market share, the company isn’t any more successful. So the people that can make the company more successful are sales and marketing people, and they end up running the companies. And the product people end up getting driven out of the decision marking forums. And the companies forget what it means to make great products. The product sensibilities and the product genius that brought them to that monopolistic position gets rotted out by people running these companies who have no conception of a good product vs. a bad product. They have no conception of the craftsmanship that’s required to take a good idea and turn it into a good product. And they really have no feeling in their hearts, usually, about wanting to really help the customers.
So that’s what happened at Xerox.
On Process
People get confused, companies get confused. When they start getting bigger, they want to replicate their initial success, and a lot of them think that somehow there’s some magic in the process that they’ve created. And so they start to institutionalize process across the company. And before very long people get very confused that the process is the content.
In my career I’ve found that the best people are the ones who really understand the content. And they’re a pain in the butt to manage. But you put up with it because they’re so great at the content. And that’s what makes great products. It’s not process, it’s content.
On Greatness
What’s important to you in the development of a product?
One of the things that really hurt Apple was that after I left John Sculley got a very serious disease. And that disease — I’ve seen other people get it too — it’s the disease of thinking that a really great idea is 90% of the work, and if you just tell all these other people “here’s this great idea,” then of course they can just go off and make it happen.
The problem with that is that there’s just a tremendous amount of craftsmanship in between a great idea and a great product. And as you evolve that great idea it changes and grows. It never comes out like it starts, because you learn a lot more as you get into the subtleties of it, and you also find there are tremendous tradeoffs you have to make, there are just certain things you can’t make electrons do, there are certain things you can’t make plastic, or glass, or factories, or robots do. And as you get into all these things, you find that designing a product is keeping 5,000 things in your brain, these concepts, and just fitting them all together and continuing to push to fit them together in new and different ways to get what you want. And every day you discover a new problem or a new opportunity to do it a little differently. And it’s that process that is the magic.
On Teamwork
What I’ve always felt that a team of people doing something they really believe in is like, is like when I was a young kid, there was a widowed man that lived up the street. He was in his 80’s, and a little scary looking, and I got to know him a little bit — I think he paid me to cut his lawn or something — and one day he told me, “come into my garage, I want to show you something.”
And he pulled out this dusty old rock tumbler. It was a motor and a coffee can and a band between them. And he said “come out here with me,” so we went out to the back and we got some rocks, just some regular old ugly rocks and we put them in the can with a little bit of liquid and a little bit of grit powder, and he turned the motor on and said “come back tomorrow,” as the tumbler was turning and making a racket.
So I came back the next day and what we took out were these amazingly beautiful and polished rocks. The same common stones that had gone in — through rubbing against each other, creating a little bit of friction, creating a little bit of noise — had come out as these beautiful polished rocks.
And that’s always been my metaphor for a team working really hard on something they’re passionate about. It’s that through the team, through that group of incredibly talented people bumping up against each other, having arguments, having fights sometimes, making some noise, and working together, they polish each other, and they polish their ideas. And what comes out are these really beautiful stones.
On Criticism
People are being counted on to do specific pieces of the puzzle. And the most important thing I think you can do for somebody who’s really good and who’s really being counted on is to point out to them when their work isn’t good enough, and to do it very clearly, and to articulate why, and to get them back on track. And you need to do that in a way that does not call into question your confidence in their abilities, but leaves not much room for interpretation.
On Help
Microsoft’s orbit was made possible by a Saturn V booster called IBM.
On Taste
The only problem with Microsoft is they just have no taste. They have absolutely no taste, and what that means is — and I don’t mean that in a small way, I mean that in a big way — in the sense that they don’t think of original ideas, and they don’t bring much culture into their product. And you say “well why is that important?” Well, you know, proportionally spaced fonts come from typesetting and beautiful books, so that’s where one gets the idea. And if it weren’t for the Mac they would never have that in their products.
And so I guess I am saddened, not by Microsoft's success — I have no problem with their success. They have earned their success — I have a problem with the fact that they just make really third-rate products. Their products have no spirit to them, no spirit of enlightenment about them. They are very pedestrian. And the sad part is that most customers don’t have that spirit either. But the way that we’re going to ratchet up our species is to take the best and to spread it around to everybody so that everybody grows up with better things, and starts to understand the subtlety of these better things. And Microsoft is McDonald’s.
So that’s what saddens me — not that Microsoft has won, but that Microsoft’s products don’t display more insight and more creativity.
On Technology
As we look back 10 years from now, the web is going to be the defining technology, the defining social moment for our generation.
I think it’s going to be huge.
On Tools
I read an article when I was very young in Scientific America. It measured the efficiency of locomotion for various species on the planet — you know, for bears and chimpanzees and raccoons and birds and fish — how many kilocalories per kilometer did they spend to move? And humans were measured too. And the condor won, it was the most efficient. And mankind, the crown of creation, came in with rather an unimpressive showing about a third of the way down the list.
But somebody there had the brilliance to test a human riding a bicycle, and it blew away the condor, all the way off the charts. And I remember this really had an impact on me, I remember thinking that humans are tool builders, and we build tools that can dramatically amplify our innate human abilities.
And to me — we actually ran an ad like this, very early at Apple — the personal computer is the bicycle of the mind. And I believe that with every bone in my body, that of all the inventions of humans, the computer is going to rank near if not at the top as history unfolds and we look back. It is the most awesome tool that we have ever invented, and I feel incredibly lucky to be at exactly the right place in Silicon Valley, at exactly the right time where this invention has taken form.
On Theft
How do we know what’s the right direction [for computers to take]?
Ultimately it comes down to taste. It comes down to trying to expose yourself to the best things that humans have done, and then trying to bring those things in to what you’re doing.
Picasso had a saying: “Good artists copy, great artists steal.” And we (at Apple) have always been shameless about stealing great ideas. And I think part of what made Macintosh great was that the people working on it were musicians and poets and artists and zoologists and historians who also happened to have been the best computer scientists in the world. But if it hasn’t been for computer science, these people would all be doing amazing things in life in other fields. And they brought with them — we all brought to this effort — a very liberal arts air, a very liberal arts attitude, that we wanted to pull in the best we saw in these other fields into ours.
On Expression
There was a germ of something there. And it’s the same thing that causes people to want to be poets instead of bankers. I think that’s a wonderful thing, and I think that same spirit can be put into products, and those products can be manufactured and given to people and they can sense that spirit. If you talk to people that use the Macintosh, they love it. I mean you don’t hear people loving products very often. But you could feel it, there was something really wonderful there.
So I don’t think that most of the really best people that I’ve worked with have worked with computers for the sake of working with computers. They work with computers because they are the medium that is best capable of transmitting some feeling that you have that you want to share with other people. And before they invented these things, all these people would have done other things. But computers were invented, and they did come along, and all these people did get interested in them, either in school or before school, and said “Hey, this is the medium that I think I can say something in."
On Talent
I observed something fairly early on at Apple, which I didn’t know how to explain then, but I’ve thought a lot about it since. Most things in life have a dynamic range in which [the ratio of] “average” to “best” is at most 2:1.
For example, if you go to New York City and get an average taxi cab driver, versus the best taxi cab driver, you’ll probably get to your destination with the best taxi driver 30% faster. And an automobile; what’s the difference between the average car and the best? Maybe 20%? The best CD player versus the average CD player? Maybe 20%? So 2:1 is a big dynamic range for most things in life.
Now, in software, and it used to be the case in hardware, the difference between the average software developer and the best is 50:1; maybe even 100:1. Very few things in life are like this, but what I was lucky enough to spend my life doing, which is software, is like this.
So I’ve built a lot of my success on finding these truly gifted people, and not settling for “B” and “C” players, but really going for the “A” players. And I found something… I found that when you get enough “A” players together, when you go through the incredible work to find these “A” players, they really like working with each other. Because most have never had the chance to do that before. And they don’t work with “B” and “C” players, so it’s self-policing. They only want to hire “A” players. So you build these pockets of “A” players and it just propagates.