At a uniformly comfortable termperature In America our tendency has been to get away from thermal conditions as a determinant of behavior. Instead, we have used our technology to keep entire living and working complexes at a uniformly comfortable temperature. As a result, our spatial habits have become diffused, and activities that were once localized by thermal conditions have spread out over a whole house or building. We forget, unless a system breaks down, that such wide-ranging use of space is extremely dependent upon the available heating and cooling equipment. Lisa Heschong, Thermal Delight in Architecture Controlled environments spacebehavior
Everyone sees themselves as behaving normally To understand why people act the way they do, we must first realize that everyone sees themselves as behaving normally. Eliezer Yudkowsky, Rationality: From AI to Zombies behavior
Architectural sequences Noted designer and architectural theorist Bernard Tschumi would call the predictable repetition of events inside an architectural space a sequence: a linear series of actions and behaviors that are at least partially determined by the design of the space itself. Geoff Manaugh, A Burglar's Guide to the City Architectural screenplays architecturebehaviorux
Contrafreeloading A Definition en.wikipedia.org Contrafreeloading is an observed behavior in which an organism, when offered a choice between provided food or food that requires effort to obtain, prefers the food that requires effort. workbehavior
Designer + Developer Workflow An Article by Dan Mall danmall.me The way designers and developers work together today is broken. It’s too siloed and separate; “collaboration” is a fantasy that few enjoy. The state of advertising in the 1940s was similar. All of that changed when copywriter Bill Bernbach met art director Paul Rand. Their collaborative working style led to the birth of the idea of “the creative team,” the mutual respect and partnership between art director and copywriter that tended to yield unique results. Bob Gage, an art director that worked for DDB, the agency Bernbach co-founded, described it like this: “Two people who respect each other sit in the same room for a length of time and arrive at a state of free association, where the mention of one idea will lead to another idea, then to another. The art director might suggest a headline, the writer a visual. The entire ad is conceived as a whole, in a kind of ping pong between disciplines.” Isn’t that what we all strive for in our jobs? True collaboration with equals and partners? Ideas that build off one another? Why does this seem so far away for some of us? collaborationmakingholismadvertisingcreativity