I guess what you’re describing is like a tweet that hits the uncanny valley of good and bad in such a precise way, with such confidence, that it just pisses everybody off.
Because if you look at this tweet for just a second you’re like ok, that’s a fine bedroom, but then you look at it, and it starts to unravel in your mind, like trying to remember a dream after you just woke up. And you’re like “what is this?” It’s like a deepfake of a person’s face.
…Ok, I’ve got some fire for you: A bad tweet is like a deepfake of an idea.
The perfect bad tweet is like something you read and you’re like “ok yeah” but then you’re like, “wait…”, and it just starts to come apart in your mind and you’re like that makes no fucking sense, just like this photo of this incredibly bad room.
So when you have a bad take machine, you get the following processes:
They make a bad take.
People are outraged and talk about it.
The bad take machine likes it and does more of that behaviour in future.
If, on the other hand, they make a take and nobody cares, they do not get reward and the behaviour is selected against.
The behaviours drove the spread of the outrage replicator, and the outrage replicator provides the selection mechanism for the behaviours. Thus, via the spread of our outrage on Twitter, we have operant conditioned the bad take machine into producing worse takes.
Which is to say, it's bad on purpose to make you replicate it.
It took two decades for HGTV and its ilk to streamline the process of creating design hegemony — to perfect the concept of having multiple shows congeal around the same aesthetic rather than let them exist at the whims of their individual hosts, as was more the case in the 2000s. While previous eras of design (think midcentury modernism) were spearheaded by architects, interior designers, and other tastemakers, in the late ’90s, capital-A Architecture lost interest in the home — deconstructivist ideas and new, high-tech forms were better suited to museums and universities — and a coalition of real estate developers, home improvement and furniture stores, and TV decorators stepped in to take their place. The worlds of high culture and popular consumption in residential design have never been more separate, and, in this critic’s opinion, both suffer as a result.