So when you have a bad take machine, you get the following processes:
They make a bad take.
People are outraged and talk about it.
The bad take machine likes it and does more of that behaviour in future.
If, on the other hand, they make a take and nobody cares, they do not get reward and the behaviour is selected against.
The behaviours drove the spread of the outrage replicator, and the outrage replicator provides the selection mechanism for the behaviours. Thus, via the spread of our outrage on Twitter, we have operant conditioned the bad take machine into producing worse takes.
Which is to say, it's bad on purpose to make you replicate it.
The only problem with Microsoft is they just have no taste. They have absolutely no taste, and what that means is — and I don’t mean that in a small way, I mean that in a big way — in the sense that they don’t think of original ideas, and they don’t bring much culture into their product. And you say “well why is that important?” Well, you know, proportionally spaced fonts come from typesetting and beautiful books, so that’s where one gets the idea. And if it weren’t for the Mac they would never have that in their products.
And so I guess I am saddened, not by Microsoft's success — I have no problem with their success. They have earned their success — I have a problem with the fact that they just make really third-rate products. Their products have no spirit to them, no spirit of enlightenment about them. They are very pedestrian. And the sad part is that most customers don’t have that spirit either. But the way that we’re going to ratchet up our species is to take the best and to spread it around to everybody so that everybody grows up with better things, and starts to understand the subtlety of these better things. And Microsoft is McDonald’s.
So that’s what saddens me — not that Microsoft has won, but that Microsoft’s products don’t display more insight and more creativity.