Analytics apps don't tell you much about usage behavior. You might be able to see how many users performed an event, or how many times they did it. But none of the analytics packages out there are good at showing you how often people do things. Are they using to-dos once a week? Every day? Only signing into the app once a month but happily paying for years?
Time matters. You can't understand usage without time.
Here I describe an approach for defining new information architectures for large organizational websites managed by many stakeholder groups.
Broadly speaking, there are four general phases to the approach:
Auditing. Begin by immersing yourself in existing content and encourage stakeholders to adopt a critical, audience-minded perspective of their content.
Diagramming. Work with stakeholders to develop new conceptual categories that better serve audiences and organizational direction.
Elaborating. Think through content in detail and test new categories against specific instances and edge cases.
Producing. Prepare content teams for production using a shared database of new sitemap pages and editorial considerations that you’ve developed incrementally.
Since tall buildings have been around, there have been many ways they’ve fit into cities: towers in downtown, towers in the park, and most recently, towers on a whole-block development. Let’s look at a 4th way, the Tower in the Village.
Unlike the others, the Tower in the Village does not aim to be the center of attention. Instead, the upper floors are hidden behind a low front that fits in with the rest of the block. It faces a village green instead of a busy road.
Why highrise infill? Growing cities have two choices: 1) Redevelop a lot of sites to medium density, or 2) Redevelop a small number of sites to very high density. Highrise infill requires less demolition and can get more homes built faster.