Analytics apps don't tell you much about usage behavior. You might be able to see how many users performed an event, or how many times they did it. But none of the analytics packages out there are good at showing you how often people do things. Are they using to-dos once a week? Every day? Only signing into the app once a month but happily paying for years?
Time matters. You can't understand usage without time.
Here I describe an approach for defining new information architectures for large organizational websites managed by many stakeholder groups.
Broadly speaking, there are four general phases to the approach:
Auditing. Begin by immersing yourself in existing content and encourage stakeholders to adopt a critical, audience-minded perspective of their content.
Diagramming. Work with stakeholders to develop new conceptual categories that better serve audiences and organizational direction.
Elaborating. Think through content in detail and test new categories against specific instances and edge cases.
Producing. Prepare content teams for production using a shared database of new sitemap pages and editorial considerations that you’ve developed incrementally.
But in the past couple of years, Brennan believes that tablets have caught up, with apps such as Apple’s ProCreate and Morpholio’s Trace becoming far more responsive to the user’s marks. “Tablets didn’t used to have that immediate response, from brain to eye to hand to pen to paper. A half-second delay has a huge impact on how you think — it causes you to stumble. But now that lag’s gone, it’s almost the same as drawing with pen on paper. You don’t need to engage with the airbrushes or other features — just use it in its purest form.” The stylus, too, far more convincingly apes a manual pen: “You’re able to tune it to almost replicate your favourite pen — and it doesn’t run out of ink.
Chetwood is an iPad devotee, using it to produce fantastical urban artworks as well as architecture. Far from hindering the drawing process, he believes tablets will give rise to a new era of creative drawing. “A lot of people say technology and computers are taking away the true art of drawing. That’s rubbish, it releases sketching. You can move so much quicker and change things much more quickly, and it keeps a record of what you’re doing. The control is just brilliant.” The polished glass surface is the only flaw, but textured acetates applied to the screen can make it feel more like paper.