Analytics apps don't tell you much about usage behavior. You might be able to see how many users performed an event, or how many times they did it. But none of the analytics packages out there are good at showing you how often people do things. Are they using to-dos once a week? Every day? Only signing into the app once a month but happily paying for years?
Time matters. You can't understand usage without time.
Here I describe an approach for defining new information architectures for large organizational websites managed by many stakeholder groups.
Broadly speaking, there are four general phases to the approach:
Auditing. Begin by immersing yourself in existing content and encourage stakeholders to adopt a critical, audience-minded perspective of their content.
Diagramming. Work with stakeholders to develop new conceptual categories that better serve audiences and organizational direction.
Elaborating. Think through content in detail and test new categories against specific instances and edge cases.
Producing. Prepare content teams for production using a shared database of new sitemap pages and editorial considerations that you’ve developed incrementally.
I am a sucker for stories in which seeds of cosmic revelation are found hidden inside everyday materials, especially when those materials are architectural in form.
In this case, it was “the imprint of a rare solar storm” that left traces in the rings of trees cut into logs by Vikings and used to build cabins 1,000 years ago on the Atlantic coast of Canada.
…While there is obviously more to say about the science behind this discovery—all of which you can read here—what interests me is simply the idea that astral events, cosmic storms, stellar weather, electromagnetic pulses from space, whatever you want to imagine, leave traces all around us. That in the depths of our buildings, in our walls and floors, even in the wooden dowels of mass-produced furniture, there can be evidence of immensely powerful and beautiful things, and I would like to remember to look for that again. It’s been a miserable couple of years.