Devoid of ambition Miscellaneous handicrafts are devoid of ambition. Their purpose is to serve the needs of the people, not to achieve renown. Just as construction workers who have built a wonderful highway don’t sign their work, neither do artisans append their names to their ware. From beginning to end, without exception, such handicrafts are made by nameless craftsmen. It is this lack of desire for personal recognition that produces their flawless beauty. Yanagi Sōetsu, The Beauty of Miscellaneous Things Signing party ambition
The Astronaut Farmer A Film www.imdb.com A NASA astronaut, forced to retire years earlier so he could save his family farm, has never given up his dream of space travel and looks to build his own rocket, despite the government's threats to stop him. DIY Space SuitsWalt Grace's Submarine Test, January 1967 ambitionaerospace
Cities and Ambition An Essay by Paul Graham paulgraham.com Boston says you should be smarterFlorence and MilanA city speaks to you mostly by accidentCity messages citiesambition
The arbitrariness of the sign A key difference between verbal language and the modernist ideal of a visual “language” is the arbitrariness of a verbal sign, which has no natural, inherent relationship to the concept it represents. The sound of the word “horse”, for example, does not innately resemble the concept of a horse. Ferdinand de Saussure called this arbitrariness the fundamental feature of the verbal sign. The meaning of a sign is generated by its relationship to other signs in the language: the sign’s legibility lies in its difference from other signs. Ellen Lupton & J. Abbott Miller, The ABC's of ▲■●: The Bauhaus and Design Theory Gods of the Word soundmeaninglanguage