AI-generated artwork is the same as a gallery of rock faces. It is pareidolia, an illusion of art, and if culture falls for that illusion we will lose something irreplaceable. We will lose art as an act of communication, and with it, the special place of consciousness in the production of the beautiful.
…Just as how something being either an original Da Vinci or a forgery does matter, even if side-by-side you couldn’t tell them apart, so too with two paintings, one made by a human and the other by an AI. Even if no one could tell them apart, one lacks all intentionality. It is a forgery, not of a specific work of art, but of the meaning behind art.
Like a programming language interpreter, GPT-3 translates the designer’s intent from a language they’re already familiar with (English) to one they need to learn (Figma’s information architecture, as manifested in its UI.) This can be easier for a new/busy designer, much like Python is easier and faster to work with than assembly language.
But that’s not “designing” — at least not any more than compiling Python code is “programming.” In both cases, all the system does is translate human intent into a lower level of abstraction. Sure, the process saves time — but the key is getting the intent part right. I’ll be convinced the system is “designing” when it can produce a meaningful output to a directive like “change the product page’s layout to increase conversions.”
Picture a blind man probing his way with a cane. While he is alert to the feelings in the hand holding the cane, the crucial distinction may be defined by saying that these feelings are not watched in themselves, but that he watches something else by way of them, that is, by keeping aware of them. He has a subsidiary awareness of the feelings in his hand, feelings which are merged into a focal awareness at the end of the cane, constituting two kinds of awareness that are mutually exclusive — "from awareness" and "focal awareness".
There is here a particularly interesting phenomenal transformation. The sensations of the cane on his hand (the surface of the cane as it touches the palm of his hand, etc.) are lost. Instead, he feels the end of the cane as it touches an object...If our blind man shifts his attention from the tip of his cane to his hand, the meaning on the end of the cane disappears.