AI-generated artwork is the same as a gallery of rock faces. It is pareidolia, an illusion of art, and if culture falls for that illusion we will lose something irreplaceable. We will lose art as an act of communication, and with it, the special place of consciousness in the production of the beautiful.
…Just as how something being either an original Da Vinci or a forgery does matter, even if side-by-side you couldn’t tell them apart, so too with two paintings, one made by a human and the other by an AI. Even if no one could tell them apart, one lacks all intentionality. It is a forgery, not of a specific work of art, but of the meaning behind art.
Like a programming language interpreter, GPT-3 translates the designer’s intent from a language they’re already familiar with (English) to one they need to learn (Figma’s information architecture, as manifested in its UI.) This can be easier for a new/busy designer, much like Python is easier and faster to work with than assembly language.
But that’s not “designing” — at least not any more than compiling Python code is “programming.” In both cases, all the system does is translate human intent into a lower level of abstraction. Sure, the process saves time — but the key is getting the intent part right. I’ll be convinced the system is “designing” when it can produce a meaningful output to a directive like “change the product page’s layout to increase conversions.”
I started thinking about all the other important “nodal points” (I don’t know what else to call this) of people, places, books, albums, websites, etc. that all played a part in shaping who I am as a person and what I think is important. These points are a combination of seeking things out myself and getting a recommendation that felt like it was actually for me. A mixture of both passive and active knowledge acquisition.
ultimately, it's the totality of those “nodal points” that indicate one’s own unique perspective. It doesn’t matter if you specifically sought out the nodal point or not, it’s the recognition that counts. When you encounter a piece of life-changing information (no matter how large the change part is), you are simultaneously discovering and creating “yourself,” becoming incrementally more complete. Your perspective (where your gaze is directed) is made up of a meandering line through these points. Learning (or maybe some precursor to learning) is a lot about developing the intuition to recognize when something you find in the world is going to be a nodal point for you.