AI-generated artwork is the same as a gallery of rock faces. It is pareidolia, an illusion of art, and if culture falls for that illusion we will lose something irreplaceable. We will lose art as an act of communication, and with it, the special place of consciousness in the production of the beautiful.
…Just as how something being either an original Da Vinci or a forgery does matter, even if side-by-side you couldn’t tell them apart, so too with two paintings, one made by a human and the other by an AI. Even if no one could tell them apart, one lacks all intentionality. It is a forgery, not of a specific work of art, but of the meaning behind art.
Like a programming language interpreter, GPT-3 translates the designer’s intent from a language they’re already familiar with (English) to one they need to learn (Figma’s information architecture, as manifested in its UI.) This can be easier for a new/busy designer, much like Python is easier and faster to work with than assembly language.
But that’s not “designing” — at least not any more than compiling Python code is “programming.” In both cases, all the system does is translate human intent into a lower level of abstraction. Sure, the process saves time — but the key is getting the intent part right. I’ll be convinced the system is “designing” when it can produce a meaningful output to a directive like “change the product page’s layout to increase conversions.”
Back before COVID-19 hit the global scene, I thought it would be pleasant to have a list of the good things in life. This list wouldn’t be an exhaustive account of all the checked boxes on Maslow’s Hierarchy of Needs, but rather would document small pleasures which evoke some kind of clear and specific emotional response. If I had The Sads, I could pull up this list and sink down into the sensory details of, say, that strong hit of pine scent you randomly get on a hiking trail.
Now that we’re all in the thick of this pandemic, this new tiny side project—Good Things—has offered me a peaceful little portal to things I miss. Your mileage may vary, but I’ve found that reading my personal list of good things can be comforting as I help protect my community by sheltering in place.