AI-generated artwork is the same as a gallery of rock faces. It is pareidolia, an illusion of art, and if culture falls for that illusion we will lose something irreplaceable. We will lose art as an act of communication, and with it, the special place of consciousness in the production of the beautiful.
…Just as how something being either an original Da Vinci or a forgery does matter, even if side-by-side you couldn’t tell them apart, so too with two paintings, one made by a human and the other by an AI. Even if no one could tell them apart, one lacks all intentionality. It is a forgery, not of a specific work of art, but of the meaning behind art.
Like a programming language interpreter, GPT-3 translates the designer’s intent from a language they’re already familiar with (English) to one they need to learn (Figma’s information architecture, as manifested in its UI.) This can be easier for a new/busy designer, much like Python is easier and faster to work with than assembly language.
But that’s not “designing” — at least not any more than compiling Python code is “programming.” In both cases, all the system does is translate human intent into a lower level of abstraction. Sure, the process saves time — but the key is getting the intent part right. I’ll be convinced the system is “designing” when it can produce a meaningful output to a directive like “change the product page’s layout to increase conversions.”
Theodor H. Nelson, “As We Will Think." Proceedings of Online 72 Conference, Bruanel University, Uxbridge, England, 1972
What if the exact same information could live and breathe in multiple places? For example, if your company’s process for requesting time off changes, you’d probably have to find all the pages that mention the policy and manually update each of them.
Synced Blocks changes that. Instead of going through and updating the process to request time off in every page it’s referenced, turning it into a Synced Block allows you to update it once and have those changes reflected everywhere. Even though it’s a simple idea, it opens up many possibilities for how information can be structured and shared.