Mere retinal art Instead of an existentially grounded plastic and spatial experience, architecture has adopted the psychological strategy of advertising and instant persuasion; buildings have turned into image products detached from existential depth and sincerity. Architecture of our time often appears as mere retinal art. Juhani Pallasmaa, The Eyes of the Skin: Architecture and the Senses A set of potential photographs architectureimagesadvertisingpsychology
Designer + Developer Workflow An Article by Dan Mall danmall.me The way designers and developers work together today is broken. It’s too siloed and separate; “collaboration” is a fantasy that few enjoy. The state of advertising in the 1940s was similar. All of that changed when copywriter Bill Bernbach met art director Paul Rand. Their collaborative working style led to the birth of the idea of “the creative team,” the mutual respect and partnership between art director and copywriter that tended to yield unique results. Bob Gage, an art director that worked for DDB, the agency Bernbach co-founded, described it like this: “Two people who respect each other sit in the same room for a length of time and arrive at a state of free association, where the mention of one idea will lead to another idea, then to another. The art director might suggest a headline, the writer a visual. The entire ad is conceived as a whole, in a kind of ping pong between disciplines.” Isn’t that what we all strive for in our jobs? True collaboration with equals and partners? Ideas that build off one another? Why does this seem so far away for some of us? collaborationmakingholismadvertisingcreativity
Hacking is the opposite of marketing An Article by Tom MacWright macwright.com One of my favorite definitions of “hacking” is the creative reuse of tools for new and unexpected purposes. Hacking is using your email account as a hard drive, using your bicycle seat to open a beer, using Minecraft’s red bricks to create a calculator in the game. The opposite of hacking is marketing. Marketing tells you that this particular non-stick pan is the pan you’ll use to make omelettes, and you’ll do it in the morning dressed in fashionable clothing in a nice kitchen. It includes a photo and inspirational copywriting to drive this home. Marketing dictates a style, context, and purpose for even the most general-purpose products. This narrative needs to be specific so that you can readily imagine it: it’s you, in an Airbnb, laughing with friends. All sorts of ways to use the machineIn ways you didn't anticipateStretching the product toolsadvertisingcreativityutility
Why Keep a Field Notebook? An Essay from Field Notes on Science and Nature by Erick Greene Pick one thingLab notebooksHybrid journalsA fertile incubatorBest practices
Pick one thing I recently started a field notebook assignment for my upper-level Ecology class at the University of Montana. I asked my students to pick one “thing” and observe it carefully over the entire semester. In addition to their field notebooks, the students also had to suggest at least ten research questions inspired by their observations. One brick seeing
Lab notebooks Most of my colleagues who conduct laboratory research not only keep extremely thorough and complete lab notebooks, but they teach their students how and why to keep data in them. Some labs even have friendly competitions in which prizes for the best-kept notebooks are awarded. In stark contrast to the vibrant culture of keeping lab notebooks in molecular biology, my informal polling suggested a lack of interest in notebooks in field biology. “I have a GPS for that.” “My data are in a spreadsheet.” “I write things down when I get home.” “I have a computer.” The general consensus seemed to be that field notebooks are quaint, archaic, and obsolete in field biology.
Hybrid journals The most useful and interesting notebooks of field biology are hybrids; as well as recording details and data of field research, they record the observations, thoughts, musings, and peregrinations of the author. notetaking
A fertile incubator Another value of field notebooks is their ability to serve as an incredibly fertile incubator for your ideas and observations. By jotting down interesting observations, questions, and miscellaneous ideas, your field notebook can serve as a powerful catalyst for new experiments and projects. notetaking
Best practices Use a hardbound notebook. Keep your contact information in a prominent location. Write for yourself and for posterity. Write pertinent field information with every new entry. You should enter the date, time, and location at the top of every page. Add information on your location. Record your methods. Make backup copies. If you use abbreviations, make sure there is a key in your field notebook. Don’t leave home without it. Form a writing habit. Thomas Jefferson was such an inveterate chronicler of daily events in his notebooks that he even took the time to record the weather four times on the day he helped write the Declaration of Independence. So unless you have something far more pressing than writing the Declaration of Independence, you have no excuse for avoiding your field notebook! Set up a structure for your field notebook. Create an index. Treat your field notebook like a scrapbook. You should view your field notebook as a central clearinghouse for miscellaneous information that is relevant to your research project. If there are related bits of information that you will find useful later on, sketch them, write them down, photocopy them, and staple or tape them in your notebook. Five basic rules indexes