Mere retinal art Instead of an existentially grounded plastic and spatial experience, architecture has adopted the psychological strategy of advertising and instant persuasion; buildings have turned into image products detached from existential depth and sincerity. Architecture of our time often appears as mere retinal art. Juhani Pallasmaa, The Eyes of the Skin: Architecture and the Senses A set of potential photographs architectureimagesadvertisingpsychology
Designer + Developer Workflow An Article by Dan Mall danmall.me The way designers and developers work together today is broken. It’s too siloed and separate; “collaboration” is a fantasy that few enjoy. The state of advertising in the 1940s was similar. All of that changed when copywriter Bill Bernbach met art director Paul Rand. Their collaborative working style led to the birth of the idea of “the creative team,” the mutual respect and partnership between art director and copywriter that tended to yield unique results. Bob Gage, an art director that worked for DDB, the agency Bernbach co-founded, described it like this: “Two people who respect each other sit in the same room for a length of time and arrive at a state of free association, where the mention of one idea will lead to another idea, then to another. The art director might suggest a headline, the writer a visual. The entire ad is conceived as a whole, in a kind of ping pong between disciplines.” Isn’t that what we all strive for in our jobs? True collaboration with equals and partners? Ideas that build off one another? Why does this seem so far away for some of us? collaborationmakingholismadvertisingcreativity
Hacking is the opposite of marketing An Article by Tom MacWright macwright.com One of my favorite definitions of “hacking” is the creative reuse of tools for new and unexpected purposes. Hacking is using your email account as a hard drive, using your bicycle seat to open a beer, using Minecraft’s red bricks to create a calculator in the game. The opposite of hacking is marketing. Marketing tells you that this particular non-stick pan is the pan you’ll use to make omelettes, and you’ll do it in the morning dressed in fashionable clothing in a nice kitchen. It includes a photo and inspirational copywriting to drive this home. Marketing dictates a style, context, and purpose for even the most general-purpose products. This narrative needs to be specific so that you can readily imagine it: it’s you, in an Airbnb, laughing with friends. All sorts of ways to use the machineIn ways you didn't anticipateStretching the product toolsadvertisingcreativityutility
Untangling the Bank An Essay from Field Notes on Science and Nature by Bernd Heinrich Specific aimsMore than a witnessPeculiaritiesSecrecyIf it wasn't written down+1 More
Specific aims Having specific aims, I then started to add almost everything else I could think of that might help me monitor and control my progress.
More than a witness Documentation has made the difference between simply being a witness to nature and being one who identifies themes and questions.
Peculiarities Taking notes has always helped me zero in on the interesting questions. In taking field notes, the way to find these peculiarities is to keep track of as many observations that may not appear at the time to be relevant at all.
Secrecy At a glance, my journal seems to be a mess. It is not meant to be seen or read, except by me, and often not even that.
If it wasn't written down I’ve been keeping journals of one sort or another since I was a teenager, and if there is one thing I can now confidently say about all this scribbling and note-taking, it is that if it wasn’t written down, it didn’t happen. The more I wrote the more that did happen, because all this process stirs up ideas. Stopping to sit and write costs time and energy, and some biologists feel that it should be discouraged.
An active participant Note-taking helped transform me from a young boy on barefoot runs who passively observed the tangled bank of the Maine woods into a naturalist-scientist who is an active participant in unraveling the mysteries of the natural world. notetaking