Mere retinal art Instead of an existentially grounded plastic and spatial experience, architecture has adopted the psychological strategy of advertising and instant persuasion; buildings have turned into image products detached from existential depth and sincerity. Architecture of our time often appears as mere retinal art. Juhani Pallasmaa, The Eyes of the Skin: Architecture and the Senses A set of potential photographs architectureimagesadvertisingpsychology
Designer + Developer Workflow An Article by Dan Mall danmall.me The way designers and developers work together today is broken. It’s too siloed and separate; “collaboration” is a fantasy that few enjoy. The state of advertising in the 1940s was similar. All of that changed when copywriter Bill Bernbach met art director Paul Rand. Their collaborative working style led to the birth of the idea of “the creative team,” the mutual respect and partnership between art director and copywriter that tended to yield unique results. Bob Gage, an art director that worked for DDB, the agency Bernbach co-founded, described it like this: “Two people who respect each other sit in the same room for a length of time and arrive at a state of free association, where the mention of one idea will lead to another idea, then to another. The art director might suggest a headline, the writer a visual. The entire ad is conceived as a whole, in a kind of ping pong between disciplines.” Isn’t that what we all strive for in our jobs? True collaboration with equals and partners? Ideas that build off one another? Why does this seem so far away for some of us? collaborationmakingholismadvertisingcreativity
Hacking is the opposite of marketing An Article by Tom MacWright macwright.com One of my favorite definitions of “hacking” is the creative reuse of tools for new and unexpected purposes. Hacking is using your email account as a hard drive, using your bicycle seat to open a beer, using Minecraft’s red bricks to create a calculator in the game. The opposite of hacking is marketing. Marketing tells you that this particular non-stick pan is the pan you’ll use to make omelettes, and you’ll do it in the morning dressed in fashionable clothing in a nice kitchen. It includes a photo and inspirational copywriting to drive this home. Marketing dictates a style, context, and purpose for even the most general-purpose products. This narrative needs to be specific so that you can readily imagine it: it’s you, in an Airbnb, laughing with friends. All sorts of ways to use the machineIn ways you didn't anticipateStretching the product toolsadvertisingcreativityutility
The Gateless Gate A Book by Kōun Yamada en.wikipedia.org It doesn't look like anything to meBarriersOne striking soundA thousand different roads
It doesn't look like anything to me It is related that the bodhisattva Manjusri was once standing at the gate, and seeing him, Shakyamuni Buddha called to him, "Manju, Manju, why don't you come inside the gate?" Manjusri replied, "I don't see anything outside the gate." I don't see a wall zen
Barriers When you once attain true self-realization, these barriers disappear in an instant as though they were nothing but mirages, and you will find that from the very beginning you have always been in a world where there is neither inside nor outside. That is what "gateless" means. Therefore, all koans are impassable barriers for those who are unenlightened, but for the enlightened there is no gate at all. They can come and go quite freely.
One striking sound One day, as Kyogen was clearing the undergrowth, a pebble bounced off the tip of his broom and resounded against a bamboo tree. Hearing the sound, he suddenly experienced great enlightement. The first stanza of the poem he composed on this occasion is very famous: One striking sound, and I have forgotten all I knew.
A thousand different roads They great Way has no gate; There are a thousand different roads. If you pass through this barrier once, you will walk independently in the universe. zen