Everything has been composed A Quote by Wolfgang Amadeus Mozart Everything has been composed, just not yet written down. The IdeaSeventeen Years making
Locus. (Appwalls) An Article by Ethan Marcotte ethanmarcotte.com I’ve noticed a recent trend on the web — or at least, on the parts of it I’ve visited. Maybe you’ve noticed it too. Here’s what happens: you’re on a website, and one of these little prompts pops up...[to] let you know that there’s an app, and that the website you’re on...well, it’s not quite the app, is it? ...Sometimes, the website wants me to install the app — no, it needs me to install the app. It’s like a paywall, but for apps. An appwall. In recent years, these prompts have gotten more prominent, and occasionally impassable. And I think that trend’s interesting. Why would a company promote a native app over their perfectly usable website? It feels like a glimpse into that company’s design priorities. And it’s possibly providing us with insight into the business value they place on the open web — a medium that’s meant to be accessible everywhere, on any screen, on any device. And it really does feel like these glimpses are becoming more common. wwwux