The Elements of Style A Book by William Strunk Jr. & E.B. White www.gutenberg.org Choose a suitable design and hold to itMake the paragraph the unit of compositionUse the active voicePut statements in positive formSpecific, definite, concrete+9 More The Elements of Typographic StyleThe Elements of Graphing DataThe Sense of StyleThe superficial aspects of what someone else is doing writingcommunication
Like trying to cure obesity by loosening your belt “Trying to cure traffic congestion by adding more capacity is like trying to cure obesity by loosening your belt.” Andres Duany, Elizabeth Plater-Zyberk & Jeff Speck, Suburban Nation Induced demand transportation