The Elements of Style A Book by William Strunk Jr. & E.B. White www.gutenberg.org Choose a suitable design and hold to itMake the paragraph the unit of compositionUse the active voicePut statements in positive formSpecific, definite, concrete+9 More The Elements of Typographic StyleThe Elements of Graphing DataThe Sense of StyleThe superficial aspects of what someone else is doing writingcommunication
Head and hand The blueprint signaled a decisive disconnection between head and hand in design: the idea of a thing made complete in conception before it is constructed. Richard Sennett, The Craftsman The preliminary sketch design