Steve Jobs A Book by Walter Isaacson en.wikipedia.org You'll know it's thereThe Apple Marketing PhilosophyNot just in the detailsAn icon is a symbol equally incomprehensible in all human languagesIf it could save a person's life, would you find a way to make it faster?+31 More Traditional companies are losing because they mismanage software engineersEulogy for Steve Jobs“Design” is now “Product”
Tool-being Take Heidegger's notion of "tool-being", built around the central distinction between tools that are "ready-to-hand" versus "present-at-hand". In the former state, technologies function as anticipated, do and stay where they're supposed to, and therefore sink below the level of conscious reflection. In the latter, the material world resists, obstructs, or frustrates action, and therefore calls attention to itself (precisely because we must now work to figure out and overcome barriers in our no-longer seamless world). Steven J. Jackson, Rethinking Repair To be truly simple tools