Steve Jobs A Book by Walter Isaacson en.wikipedia.org You'll know it's thereThe Apple Marketing PhilosophyNot just in the detailsAn icon is a symbol equally incomprehensible in all human languagesIf it could save a person's life, would you find a way to make it faster?+31 More Traditional companies are losing because they mismanage software engineersEulogy for Steve Jobs“Design” is now “Product”
Over-imagination An architect intent on being different may in the end prove as troubling as an over-imaginative pilot or doctor. However important originality may be in some fields, restraint and adherence to procedure emerge as the more significant virtues in a great many others. We rarely wish to be surprised by novelty as we round street corners. We require consistency in our buildings, for we are ourselves frequently close to disorientation and frenzy. Alain de Botton, The Architecture of Happiness The signature designnovelty